In today’s episode I’m sharing what I think are the principals for creating a stellar ad campaign on any platform. This is from the outline of a presentation that I gave at Spark Conference (Showit’s conference) in November 2022.
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Find it quickly here (in the podcast):
05:40 You can create an ad for ANY digital platform using these simple principles
07:07 Set a low budget if this is your first time playing around with ads
08:24 Ads are great for any high volume business
10:41 Create a client avatar
11:50 Generic copy won’t catch the attention of your ideal client avatar
13:03 Focus on the benefits not features of working with you
16:24 Start with the headline, write the copy, then go back to the headline
19:22 The creative detail is what catches people’s attention
22:24 You don’t need to learn all the platforms at once when running ads
23:08 Generate leads from ads then nurture them over email
25:39 Set up tracking properly with the proper pixel on your platform