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How to Make Instagram Work for Your Business

Brands that Book Show, Expand Your Reach

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Interview w/ Christi-An Bowler

"People are going to connect with you when they're seeing themselves in you. People just need to rip the bandaid off and show themselves because that's what is going to relate to people."

Christi-An Bowler of Cab’s Insta Academy joins me for a converstation about building your business with Instagram. I am really excited to share this episode because Cab shares so many practical tips. It was definitely one of those episodes where I had a number of lightbulb moments about my own business. As soon as I got off this call, Krista and I started chatting about how we can implement some of the ideas that I picked up from this episode.

I really appreciated how Cab thinks through how each aspect of Instagram works towards the businesses larger goals, from reels and carousels to stories and feed posts. I think this is the perfect episode if you struggle with consistency, determining what kind of content to create on Instagram, how you should show up, or if you’re hesitant to commit to video and you just want a strategy that makes sense. I was really motivated after this episode to revisit our Instagram strategy and I hope you are too.

More About Cab

Seven years ago Christi-An was a full time Starbucks barista when she dove into the world of direct sales. She was able to build an online business successfully with zero experience and zero following. Within 9 months time her online business had taken off significantly enough that she was able to not only put her daughter through private school but quit her job to work solely from wifi.

Christi-An launched ‘Cab’s Insta Academy’ to teach women how to become unapologetically confident in their voice, their ability to lead, AND run a lucrative business year after year via Instagram!

CIA is a 9 module program to teach the fundamentals and methods that allowed her to build a successful business – all from her phone in pockets of time! Consider it your Instagram blueprint for authentically building a personal brand that amplifies confidence, impact, and income.

0:00 Intro
7:31 What were some things you did that really made a difference in moving product?
9:04 Would you advice people to start with face-to-camera video?
11:38 What’s a good, initial time commitment people should make when showing up on Instagram?
12:52 Can you explain what you mean by content pillars?
15:33 How do you figure out the unifying piece of those content pillars?
17:24 What is it about a DM you feel is so special?
21:47 What kind of content should people be creating?
25:17 What kinds of content are you creating in order to keep your audience engaged?
27:37 Are you almost always going to make some sort of pitch to your product at the end of the post?
29:40 Do you have any advice for people who might be uncomfortable creating videos?

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