Getting your website optimized is KEY in providing a great user experience and capturing as much search visibility in search results pages as possible. If you’re not optimizing your website, you’re likely leaving money on the table.

After reviewing hundreds, if not thousands of landing pages, we’ve learned what works and what doesn’t when it comes to landing pages. Why do we do landing page reviews? It’s simple, we want to improve the conversion rate of a page.

If you’re spending hours creating content, how can you make it more likely that your content is shared online?

The last time you searched for something in Google, you probably looked to two places in the search results to get an idea of what each result was about: title tags and metadescriptions.

Content marketing efforts can be one of the most effective (and cheapest) ways to get in front of potential clients or customers and create new leads. But it can also be exhausting, tedious work—especially for the solopreneur or a small team. Creating content takes time and energy. Here’s the deal: Many small businesses don’t make the most of the content they’re creating.

Sales and bookings come down to two things: trust and demand. “I know that works for some people, but I’m just not sure it will work for me.”

I’ve had a lot of conversations with other business owners about how they started their businesses and began to consistently book clients (especially since starting the Brands that Book podcast.) One of the answers that comes up time and time again? Relationships.

One of the most frequent questions we’ve been asked lately is how to create and deliver a free PDF file (lead magnet) in exchange for an email address. It makes sense. Most of us have probably heard the popular digital marketing cliche that “the money is in the list.” And more businesses are realizing the […]

Here’s how to install tracking tools on your website so you can take steps to understand who is visiting their website, what actions they’re taking, and follow-up with those visitors in the future.

The step-by-step guide to increasing your website’s conversion rate. A complete look at website conversion rate optimization (CRO).

In this post we’re covering the website metrics that every business owner should know in 2024—no more, no less. Our goal is to provide an easy-to-follow framework for determining key website metrics to measure so that you can track and improve your website’s performance.

In this post we’re covering why you need to create a marketing plan to launch your website and the elements that should be part of any website launch plan. You can even use this as a template for your next website launch!

Way, way back Krista and I ran a wedding photography business together. Okay, so it wasn’t too long ago—we shut it down around 2017—but it feels like a lifetime ago.