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There doesn’t seem to be a more frustrating website page for people than the creation of the About page. That unicorn page that people believe, if done correctly, will result not in customers, but friendships—a transcendent connection that can’t quite be explained. Like Jacob’s imprint on Bella’s daughter in Twilight or that cat video that you just can’t seem to stop watching.
Branding tends to be a big buzzword in the business world. Especially the creative business world. But what exactly is a brand? How do you go about establishing one? And then there’s the big question: what are brand guidelines?
Christi-An Bowler of Cab's Insta Academy joins me for a converstation about building your business with Instagram. I am really excited to share this episode because Cab shares so many practical tips. It was definitely one of those episodes where I had a number of lightbulb moments about my own business. As soon as I got off this call, Krista and I started chatting about how we can implement some of the ideas that I picked up from this episode.
This might be a hot take, but as type nerds, we'd argue that fonts are one of the most important, if not the most important, design choice you can make for your website. The right fonts can make or break the aesthetic of a website, improve readability, and even lead to higher conversions.
In this episode, Macy breaks down a number of myths around sales like "adding value will make people want to buy from you" or "you can just share your life and sales will come" or "I'm already making sales so I don't need to learn how to sale".
Today we are chatting all things contracts with lawyer Kunbi Odubogun, founder of Legally Set. Kunbi shares tips for evaluating your contract, what clauses she likes to see in every contract, some red flags that maybe it's time to update your contract, and answers a number of listener questions, such as "What to do when the person paying is not the same person as the client?" I know this happens a lot in the wedding industry. Or, "What is needed when the scope of the work changes?" A big thanks to Kunbi for letting me ask her so many contract related questions, even beyond the questions I sent her in advance.
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Capetown
The perfect online home for service providers, educators and anyone ready to focus on growing their platform and selling products.
You’re ready to tackle the day and show the world all the beauty you’re capable of creating. But you need a brand that’s as incredible as your work. Something that’s compelling and connects with your ideal customer. Like we said, you’re in the right place.
We’re Davey & Krista, brand strategists and designers who help creatives build brands that book.
BTB Episode 177
How to Cut Through the Noise
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