Krista and I start each morning by writing a letter to each other. *Eye roll.* I can hear some of you gagging a little behind your computer screens. But, hear me out—writing letters to each other has made a significant impact on our business, and it has been one of the most transformative things we’ve done for our marriage.

This post contains a few of the claims that we frequently hear people make around SEO, and what we wish people knew about search engine optimization.

“Sometimes you just have to go and do the things that others won’t. You have to get back on that new business grind and do those things that don’t necessarily scale. Maybe things that you haven’t done for a while.” Before recording Part 2 of the Marketing Quick Start Episode, we heard from a business […]

This week’s podcast episode with @candicecoppoa is a good one. She’s challenging you to show up in your business.

“You need to stop hiding. If you want to build a brand that is recognized. If you want to be sought after. If you want all the clients and all the leads. If you need more money in your business to grow, I need you to start showing up and to stop hiding. Because if you’re not going to talk about your business, who’s going to do it for you?”

If the thought of putting yourself out there on social media (TikTok anyone?) gives you anxiety, you’re going to want to tune into this episode.

It’s (almost) like a personal coaching session with Candice.

Today on the podcast is part 2 of The Marketing Quickstart Episode. In part 1 which was episode 185, we answered a question from a listener who asked, “Where would we recommend someone get started with marketing their services?” In today’s episode we’re answering a bunch of followup questions that we received from part 1.

Today’s guest is business mindset coach, Brad Bizjack, and we are discussing how to rewire your brain for 6-and-7-Figure Success. For a long time I’ve been skeptical of mindset coaching, but in the past few years I’ve come to realize how much mindset matters, especially in business as an entrepreneur, but in life too. Mindset can make the difference when it comes to changes or getting to that next level.

Script fonts can be tricky to find. To say that we get a lot of questions about what we believe are the best script fonts for websites would be an understatement. While there are tons of options out there, script fonts walk a fine line between “the perfect pop” and “too much.” Some scripts are […]

Krista joins me for today’s episode to discuss a question we recently received from a listener. In summary it was something like, “where should somewhere start with marketing their service based business?”. And we get it. There are seemingly endless platforms and options out there when it comes to marketing a business. So it can be difficult to know where to even start. This episode covers what we would do if we were marketing a photography business with little to no budget to spend on marketing. Even though we use photography as an example, it can apply to almost any service based business.

In typography, orphans and widows refer to lines of text that stand alone either at the end of a paragraph or block of text. Both orphans and widows interrupt the way our eyes skim the text, thus making texts harder to read. When formatting paragraphs, try to avoid letting a single word (orphan) sit at […]

Today’s guest is copywriter, Jessica Jordana, and she’s here to share her thoughts on artificial intelligence and what she things it means for business owners, things she wish people knew about copywriting, and four tips for higher converting copy.

Figuring out pricing is critical to the success of your business. Freedom and flexibility are probably one of the reasons you started your own business. And there’s nothing that threatens that more than pricing that doesn’t make sense.

This post explores tips for service providers who want to craft effective pricing ‘collections’ or ‘packages’ for their business.

Should I show my prices on my websites? It’s one of the most frequently asked questions we receive when building a website or creating a brand. As with all brand related questions, it’s ultimately about client experience. What do you want your ideal customer to experience when they first see your pricing?

Today’s guest is sales and copywriting expert, Sam Jacobson, who is helping us dive into understanding our ideal clients and how that understanding can transform our website and our marketing efforts. If you’ve been listening to the podcast for the past few months, you know that client avatars and understanding our ideal clients has been a topic that is top of mind. I think you’ll find that this episode is a really helpful starting point for thinking through your ideal client in a more intentional and thorough way.