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BTB Episode 115: About Page Dos and Don’ts
Davey and Krista Jones
“Yes, you want to make sure that depending on what you’re doing, you want to tap into the pain points, but then also want to show people, ‘hey this is what you know investing in my service or investing in my product can help you become.’ Tapping into those aspirations as well.”
Krista is back on the podcast and we’re talking about one of the biggest obstacles people face as they build their websites: the about page.
Find it Quickly
- 3:00 – About Page mistakes and confusion
- 5:44 – Do this: tell the beginning of the story
- 7:52 – Do this: tell a little about yourself, but don’t make it all about you
- 15:35 – Do this: Focus on conversion
- 17:44 – Do this: Get a professional headshot that matches your brand
- 20:32 – Do this: Be clear and concise
- 22:37 – Do this: Determine how important an About page is for your business
Resources
- Anatomy of an About Page that Connects and Converts
- The About Page: Do This, Not That
- BTB Episode 66: 5 Tips for Writing Website Copy Quickly
- 9 Great Examples for Spicing Up Your About Page
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The Anatomy of a Brand
Create a cohesive brand and get booked by the right people
We’ve all heard that brands are important, but with so much content out there about brands, it can be hard to figure out exactly what a brand is—let alone how to come up with a solid one for your business.
