“Yes, you want to make sure that depending on what you’re doing, you want to tap into the pain points, but then also want to show people, ‘hey this is what you know investing in my service or investing in my product can help you become.’ Tapping into those aspirations as well.”
Krista is back on the podcast and we’re talking about one of the biggest obstacles people face as they build their websites: the about page.
Find it Quickly
- 3:00 – About Page mistakes and confusion
- 5:44 – Do this: tell the beginning of the story
- 7:52 – Do this: tell a little about yourself, but don’t make it all about you
- 15:35 – Do this: Focus on conversion
- 17:44 – Do this: Get a professional headshot that matches your brand
- 20:32 – Do this: Be clear and concise
- 22:37 – Do this: Determine how important an About page is for your business
Resources
- Anatomy of an About Page that Connects and Converts
- The About Page: Do This, Not That
- BTB Episode 66: 5 Tips for Writing Website Copy Quickly
- 9 Great Examples for Spicing Up Your About Page
Save it for later…
Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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