“I have a very personal marketing business, I have a very close audience to me that feels like they know me and I like to be really actively involved in the launch of a new product. That can look like a webinar, a mini course, a master class, or a challenge of some sort but I like to do some type of launch.”
Introduction
Photographer and digital marketer Hope Taylor joins me on the today’s podcast to chat all about building online courses, the most reliable channel for marketing and selling courses, and the tools she uses for all of that. If you’ve ever been curious about how to build your first digital product this is the episode for you. Hope outlines her step by step process for developing and selling online courses.
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- 2:54 – Hope’s Story and Background
- 5:22 – Challenges when transitioning to an online business
- 8:07 – Areas to simplify when creating an online course
- 10:17 – Step 1: Learn your Audience
- 14:43 – Step 2: Building out Content
- 15:38 – Step 3: Filming your Course
- 17:30 – Step 4: Beta testing your course
- 20:12 – Step 5: Choosing your Launch strategy
- 23:47 – Step 6: Getting your audience excited
- 26:31 – Step 7: The Launch
- 28:12 – Step 8: Automation
- 30:11 – Favorite Tools
- 36:36 – Most Effective Channel for marketing online products
- 39:32 – Effective ways to grow your mailing list
Resources
More about Hope
Hope Taylor is a senior portrait and wedding photographer located in Charleston, SC. She is also an educator that teaches on personal marketing + scaling your business into passive income through her online courses, YouTube channel and mastermind coaching program.
Website | Instagram | Facebook | Youtube
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