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BTB Episode 120: 8 Steps to Building and Marketing your Online Course

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Interview with Hope Taylor

“I have a very personal marketing business, I have a very close audience to me that feels like they know me and I like to be really actively involved in the launch of a new product. That can look like a webinar, a mini course, a master class, or a challenge of some sort but I like to do some type of launch.”

Introduction

Photographer and digital marketer Hope Taylor joins me on the today’s podcast to chat all about building online courses, the most reliable channel for marketing and selling courses, and the tools she uses for all of that. If you’ve ever been curious about how to build your first digital product this is the episode for you. Hope outlines her step by step process for developing and selling online courses.

More About Hope

Hope Taylor is a senior portrait and wedding photographer located in Charleston, SC. She is also an educator that teaches on personal marketing + scaling your business into passive income through her online courses, YouTube channel and mastermind coaching program.

Website | Instagram | Facebook | Youtube

2:54 – Hope’s Story and Background
5:22 – Challenges when transitioning to an online business
8:07 – Areas to simplify when creating an online course
10:17 – Step 1: Learn your Audience
14:43 – Step 2: Building out Content
15:38 – Step 3: Filming your Course
17:30 – Step 4: Beta testing your Course
20:12 – Step 5: Choosing your Launch strategy
23:47 – Step 6: Getting your audience excited
26:31 – Step 7: The Launch
28:12 – Step 8: Automation
30:11 – Favorite Tools
36:36 – Most Effective Channel for marketing online products
39:32 – Effective ways to grow your mailing list

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In this Episode

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