“People who think that they aren’t good at creating content, show me the bad content you’ve created first. Have you created a sizable amount of it? If you don’t think that you are a good writer, show me 50,000 words, as Seth Godin says, and then maybe I will tell you, you are not a good writer. Chances are that if you made it a discipline to write enough, it turns out that you’re actually a pretty good writer. “
This week Vanessa and I are continuing the discussion around content marketing. Specifically, we’re chatting about strategies for making the most out of the content you’re creating. One of the biggest mistakes we see people make is spending hours on content, only to share it once. So we try to answer the question, how can we get the most out of our content?
Before we get started, we’re going to start experimenting with “live” Brands that Book episodes. Basically, the plan is to stream some of our episodes live so that you can see the behind the scenes of the interview, hear some of the pre-and-post episode banter that is usually cut out of episodes, and ask questions in real-time! Just to be clear, this will not affect the podcast format—each episode will still be edited and released as it has been for the 60+ episodes. This is an opportunity for those who are interested to get some bonus content… and to get your own questions answered. More details to come soon.
And the last announcement before we get to the episode. Our friend and past Brands that Book guest Shay Cochrane is giving away a FREE YEAR of Social Squares, an incredible resource for styled stock photos for female business owners, to celebrate the launch of their website! If you’re interested in entering head on over the Social Squares Instagram for the details—but hurry, because the giveaway ends October 24th, 2019. You may remember Shay from episode 41 where she chatted with us about Productizing a Service—if you’re interested in learning more about her, you should check out that episode.
Find it quickly…
- 4:00 – Content marketing: what is it?
- 5:46 – Where should we focus on content marketing efforts?
- 9:00 – Check out Lauren Carnes and Elisabeth Young episodes
- 14:26 – How to determine what to write about
- 18:36 – We’ve published content, what’s next?
- 21:58 – Use excerpts of old content to create new content
- 26:24 – Cal Newport’s book, “Deep Work”
- 27:50 – Update old content and re-publish
- 28:22 – Do I want to change the URL of re-published content?
- 30:31 – Appropriate to new mediums
- 33:56 – Turn guides into a series or blog posts to guides
- 38:23 – Go get published!
- 40:43 – Use your most popular content to create new content
Resources mentioned in this episode:
- Writer’s block and the drip
- Talker’s block
- No such thing (as writer’s block)
- Maryland Bouquet Wedding Inspiration
- “Deep Work” by Cal Newport
Want to access the written version of this episode?
Content marketing efforts can be one of the most effective (and cheapest) ways to get in front of potential clients or customers and create new leads. It can also increase conversion rates, drive more traffic to your site, and establish you as an expert among other benefits.
But it can also be exhausting, tedious work—especially for the solopreneur or a small team. Creating content takes time and energy. And we frequently hear from small business owners that they feel like they’ve “run out” of blog ideas or that they don’t have anything to share because it’s the “off-season.”
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