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BTB Episode 64: 5 SEO Fixes to Make on Your Website

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Davey Jones and Vanessa Kynes

"One thing I want to highlight since we brought in Pinterest into this, that typically for a wedding service provider, the number one search term for a location, is Dallas Wedding Venue. And then Dallas Wedding Photographer."

Somehow, in nearly 60 episodes, we haven’t chatted about SEO. Mostly because I find it is easier to share on a blog post or video tutorial, because of the visual element it provides. Regardless, we are chatting all about Search Engine Optimization on today’s episode. Specifically, Vanessa and I are discussing 5 quick SEO fixes that you can make today on your website. There is a guide in the show notes that is associated with this episode. I highly recommend checking it out for a more streamlined look at what we are discussing. Make sure to also check out the other resources mentioned in this episode.

    3:02 – The importance of these quick fixes and why we are discussing them specifically
    5:06 – Keyword research
    7:40 – Pinterest and Wedding Service Providers
    9:32 – How to organize keywords
    12:29 – How to determine what pages to “protect” for specific keywords
    13:25 – How a tag or category page can help with SEO
    14:17 – What are titles and metatags, how to update them, and why
    21:22 – What are heading tags and how many to use?
    23:51 – What are alt tags and how they help with SEO
    26:09 – Keywords and Headings
    29:42 – Optimizing URLs
    32:55 – What are internal links and how to make them?

    In this Episode

    SEO Guide
    Ubersuggest
    Krista A. Jones
    Is Showit good for SEO?

    Resources

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