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BTB Episode 64: 5 SEO Fixes to Make on Your Website

Brands that Book Show

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Davey Jones and Vanessa Kynes

"One thing I want to highlight since we brought in Pinterest into this, that typically for a wedding service provider, the number one search term for a location, is Dallas Wedding Venue. And then Dallas Wedding Photographer."
Brands that Book with Davey & Krista Jones

Episode 64: 5 SEO Fixes to Make on Your Website

Episode 64: 5 SEO Fixes to Make on Your Website

      0:0040:30

      Somehow, in nearly 60 episodes, we haven’t chatted about SEO. Mostly because I find it is easier to share on a blog post or video tutorial, because of the visual element it provides. Regardless, we are chatting all about Search Engine Optimization on today’s episode. Specifically, Vanessa and I are discussing 5 quick SEO fixes that you can make today on your website. There is a guide in the show notes that is associated with this episode. I highly recommend checking it out for a more streamlined look at what we are discussing. Make sure to also check out the other resources mentioned in this episode.

        3:02 – The importance of these quick fixes and why we are discussing them specifically
        5:06 – Keyword research
        7:40 – Pinterest and Wedding Service Providers
        9:32 – How to organize keywords
        12:29 – How to determine what pages to “protect” for specific keywords
        13:25 – How a tag or category page can help with SEO
        14:17 – What are titles and metatags, how to update them, and why
        21:22 – What are heading tags and how many to use?
        23:51 – What are alt tags and how they help with SEO
        26:09 – Keywords and Headings
        29:42 – Optimizing URLs
        32:55 – What are internal links and how to make them?

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          After building a successful photography business and launching the Rising Tide Society, one of the largest communities for creatives in the world, we decided to make helping creatives build brands that book our full-time gig. 

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