BTB Episode 90: The Possibility of Something Better

“Paying attention to where you let your mind go is probably one of the best things that Michael and I have learned through that experience. I try to create this vision of, “How do we want to show up in this?” And when you have that, then you have a clear distinction of “Do I choose this thought process?” What’s going to point me towards what I ultimately want?”

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Today I welcome back Katelyn James to the Brands that Book podcast to talk about a subject that I’ve largely avoided: the quarantine. For those of you who have listened to the podcast the last couple weeks, you know that I’ve tried my best not even to mention the Coronavirus. I’ve really tried to focus on business during this season. I just feel like there’s so much noise out there about what’s going on in the world and personally I’ve been trying to cut out as much of that noise as possible lately. But the reality of the situation is that it is a tough season.

There’s a lot of uncertainty in the future. I know in conversations that I’ve been having with Krista, that one of the hardest parts for us is just been not knowing what the end date could be and what life might look like in a couple months. So, I think there is an important conversation that can be had in this season around dealing with uncertainty and what it looks like to live well in this season.

I’m excited about this conversation because I think what Katelyn has to share is life giving, as so many conversations with her and her husband Michael are. What I appreciate about Katelyn is that she doesn’t try to minimize the severity of the situation. She’s not just saying, “Oh, just look on the bright side,” but rather she recognizes the tough situation and opens herself up to the possibility that something good could come from it, even when things are really tough.

Hopefully you find this conversation as refreshing as I did. And we do wrap up the conversation by chatting about what businesses can be sharing about and doing in this season, and some of the ways that others in the industry are innovating.

Find it Quickly

• 5:50 – The conversations Katelyn and Michael are having during this time
• 14:30 – The seasons that bring transformations
• 18:30 – Getting into a better headspace
• 25:45 – The importance of connecting with others in this season
• 30:50 – Balance between sharing personal and business related content
• 34:55 – How to serve clients in this season

More about Katelyn James

Katelyn started her professional photography journey as a Junior in college and was shooting 25+ weddings annually within her second year. After growing her business and gaining recognition in national publications such as Professional Photographers Magazine, The Knot, Southern Living Weddings, Southern Weddings and multiple other online publications such as Style Me Pretty, BRIDES, Inspired by This, Real Simple, etc. She then began teaching and coaching photographers from all over the country and internationally. In 2015 she was named “Top Ten Educators to Watch” by Rangefinder Magazine and has had the honor of speaking at conferences such as WPPI, United, Creative at Heart, Local PPA meetings, The Rising Tide Summit, The Reset Conference, The Pursuit Conference, Making Things Happen, The Connect Retreat, Blink and more!

In 2012 Katelyn was joined by her husband Michael and they are officially a husband/wife team. Since joining forces, Katelyn and Michael average 8-10 weddings annually while teaching thousands of photographers through their online courses. They are parents to their daughter, Everly, son, Graham and have a sweet baby boy in heaven. They also are puppy parents to Bokeh, the Bichpoo! They are passionate about traveling, home design, & spending time dreaming and brainstorming with their closest friends!!

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