“That’s what the people need. They are in so many struggles and so we have to sell hope. The redemptive side of the story is that if you do everything that we say to do, you will become debt-free. You will retire a millionaire. You will have a great marriage. That is the vision of success and we need to be communicating that all the time.”
Today we are chatting with Tim Newton, Senior Creative Officer of Ramsey Solutions. In this episode, Tim shares how Ramsey Solutions have built trusted brands for over 25 years. We chat about the importance of messaging in marketing, challenges Ramsey Solutions faces when it comes to marketing and the way that they create unity among a large arsenal of brands and products.
Ramsey Solutions personally helped Krista and myself to pay off more than $90k in consumer debt and we can honestly say that if it weren’t for Ramsey, this business wouldn’t be what it is today.
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4:08 – What drew you to Ramsey Solutions?
10:01 – What is the creative process like when building a brand within Ramsey Solutions and what is the balance of many brands like under the Ramsey Solutions umbrella?
11:52 – How does the company decide the different personalities of the brands?
16:15 – How has Ramsey Solutions built so much trust in the financial industry? And, moreover, how do you build trust on the brand level?
21:20 – Does Ramsey Solutions use the “StoryBrand” framework in marketing?
22:42 – What are the ways Ramsey Solutions uses the principles of “StoryBrand” in products?
23:43 – The redemptive, hopeful story is valuable in marketing
27:52 – Are you faced with challenges of marketing in a fresh way even though the Ramsey Solutions advice is common sense?
More about Tim Newton:
Tim Newton serves as the Senior Creative Officer at Ramsey Solutions. Tim has an eye for crafting brands that are both authentic and relatable.
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