Nearly everyone has an email address. Your audience may be scattered throughout different social media channels, using one or two more heavily than the rest. But most probably have an email address they check at least once per week if not more frequently.
The people on your list—if setup correctly—have opted-in to receive your emails. They want to consume the content you’re creating. And you know this because they’ve asked to receive it. This is a stark contrast to social media marketing, where one is constantly battling algorithm updates in an effort to interrupt someone’s scroll. (But having a presence on social media is important!)
And because people generally opt-in to a mailing list to receive an offer or to learn more about a topic, they’re often pre-qualified. This is one reason why email marketing is usually one of the highest converting channels.
There are so many possibilities when it comes to starting a mailing list. If you’re a wedding photographer, you could use an email list to connect with recently engaged couples and stay in touch with past couples (the latter is especially helpful if you also offer family photography services). And if you have an online store, email lists are a great way to send educational content and keep people informed of recently added products.
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To learn more about this topic, check out the episode with Nate Grahek of Sticky. This episode can be found between episodes 24 and 25.
Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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