Skip to content
Want a free website? Check out the Palm Tree Club »

Limited Time – SAVE 25% in the shop

all icons (1)
Search
ACCOUNT LOGIN
View the cart
  • About
  • The Shop
  • Lookbook
  • Palm Tree Club
  • Custom Design
  • The Blog
  • Contact
Menu
  • About
  • The Shop
  • Lookbook
  • Palm Tree Club
  • Custom Design
  • The Blog
  • Contact
all icons (1)
  • About
  • The Shop
  • Lookbook
  • Palm Tree Club
  • Custom Design
  • The Blog
  • Contact
  • About
  • The Shop
  • Lookbook
  • Palm Tree Club
  • Custom Design
  • The Blog
  • Contact
all icons (1)
Search
View the cart

filed in

Brands that Book Show

BTB Episode 60: The Super Simple Guide to Email Marketing

Davey Jones and Vanessa Kynes

“I think mailing lists are so effective because they allow you to show up in people’s inboxes. That’s the power of the email list right there, is that almost everybody has an email. Email is still how the world runs.”

Nearly everyone has an email address. Your audience may be scattered throughout different social media channels, using one or two more heavily than the rest. But most probably have an email address they check at least once per week if not more frequently.

The people on your list—if setup correctly—have opted-in to receive your emails. They want to consume the content you’re creating. And you know this because they’ve asked to receive it. This is a stark contrast to social media marketing, where one is constantly battling algorithm updates in an effort to interrupt someone’s scroll. (But having a presence on social media is important!)

And because people generally opt-in to a mailing list to receive an offer or to learn more about a topic, they’re often pre-qualified. This is one reason why email marketing is usually one of the highest converting channels.

There are so many possibilities when it comes to starting a mailing list. If you’re a wedding photographer, you could use an email list to connect with recently engaged couples and stay in touch with past couples (the latter is especially helpful if you also offer family photography services). And if you have an online store, email lists are a great way to send educational content and keep people informed of recently added products.

<< Read the Full Post >>

To learn more about this topic, check out the episode with Nate Grahek of Sticky. This episode can be found between episodes 24 and 25.

Find it quickly…
  • 5:26 – Why email lists?
  • 10:51 – How to get started with an email list
  • 14:01 – How do we get people on an email list?
  • 18:29 – Is there an email algorithm to determine open rates?
  • 20:24 – Do graphics (images/video/gifs) effect deliverability?
  • 21:40 – Building trust with emails
  • 23:27 – An email nurturing sequence
  • 26:46 – The difference between an email sequence and a broadcast
  • 28:45 – An overview on what to offer in creating your lead magnet

Resources Mentioned in the Episode:

  • ConvertKit
  • Mailchimp
  • Drip
  • Infusionsoft
  • Sendinblue
  • Canva
Save it for later…
The Super Simple Guide to Building an Email List | Brands that Book podcast | Davey & Krista

share this post

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

Stand Out on Social

Free Canva Social Media Templates

👀 Scroll-stopping social media templates… easily editable in Canva and perfect to show off a new website, project or blog post.

They’re free and can be customized for any popular social media platform.

grab your templates

Follow us on instagram

Screen Shot 2020-07-08 at 7.26.21 AM

don’t wanna miss a thing?

the email community

The Menu

  • About
  • Custom Design
  • Podcast
  • The Blog
  • Connect
  • Become An Affiliate
  • Tools & Resources
  • Login
  • About
  • Custom Design
  • Podcast
  • The Blog
  • Connect
  • Become An Affiliate
  • Tools & Resources
  • Login

Products

  • Showit Website Templates
  • WordPress Website Templates
  • RESOURCES FOR PHOTOGRAPHERS
  • Palm Tree Club
  • Showit SEO Course
  • Email Marketing Resources
  • Showit Website Templates
  • WordPress Website Templates
  • RESOURCES FOR PHOTOGRAPHERS
  • Palm Tree Club
  • Showit SEO Course
  • Email Marketing Resources

Elsewhere

  • Instagram
  • Facebook
  • Pinterest
  • YouTube
  • Itunes
  • TikTok
  • Instagram
  • Facebook
  • Pinterest
  • YouTube
  • Itunes
  • TikTok

@2016-2023 Davey & Krista | ALL RIGHTS RESERVED
SITE DESIGN BY US! | PRIVACY POLICY | TERMS & CONDITIONS

find your way around

  • Home
  • About
  • Shop
  • Lookbook
  • Palm Tree Club
  • Contact
  • Blog
  • Cart
  • My Account
  • Home
  • About
  • Shop
  • Lookbook
  • Palm Tree Club
  • Contact
  • Blog
  • Cart
  • My Account

elsewhere

Facebook Instagram Pinterest

Limited time: SAVE 25%

use the code refresh23

Days
Hours
Minutes
Seconds