Expand Your Reach

This week’s podcast episode with @candicecoppoa is a good one. She’s challenging you to show up in your business.

“You need to stop hiding. If you want to build a brand that is recognized. If you want to be sought after. If you want all the clients and all the leads. If you need more money in your business to grow, I need you to start showing up and to stop hiding. Because if you’re not going to talk about your business, who’s going to do it for you?”

If the thought of putting yourself out there on social media (TikTok anyone?) gives you anxiety, you’re going to want to tune into this episode.

It’s (almost) like a personal coaching session with Candice.

Today’s guest is business mindset coach, Brad Bizjack, and we are discussing how to rewire your brain for 6-and-7-Figure Success. For a long time I’ve been skeptical of mindset coaching, but in the past few years I’ve come to realize how much mindset matters, especially in business as an entrepreneur, but in life too. Mindset can make the difference when it comes to changes or getting to that next level.

Krista joins me for today’s episode to discuss a question we recently received from a listener. In summary it was something like, “where should somewhere start with marketing their service based business?”. And we get it. There are seemingly endless platforms and options out there when it comes to marketing a business. So it can be difficult to know where to even start. This episode covers what we would do if we were marketing a photography business with little to no budget to spend on marketing. Even though we use photography as an example, it can apply to almost any service based business.

Today’s guest is sales and copywriting expert, Sam Jacobson, who is helping us dive into understanding our ideal clients and how that understanding can transform our website and our marketing efforts. If you’ve been listening to the podcast for the past few months, you know that client avatars and understanding our ideal clients has been a topic that is top of mind. I think you’ll find that this episode is a really helpful starting point for thinking through your ideal client in a more intentional and thorough way.

In today’s episode I’m sharing what I think are the principals for creating a stellar ad campaign on any platform. This is from the outline of a presentation that I gave at Spark Conference (Showit’s conference) in November 2022.

Website launches are a great opportunity to generate some buzz around your business. Whatever the reason for the launch of a new website, these 13 ideas will help you generate hype around your next launch.

Imagine a marketing channel where the messages you send reach nearly everyone they’re intended for without being filtered by pesky algorithms. It exists—it’s called a mailing list. Nearly everyone has an email address. Your audience may be scattered throughout different social media channels, using one or two more heavily than the rest. But most probably have an email address they check at least once per week if not more frequently.

Is Showit good for SEO? Are there better platforms for SEO? Does Showit have SEO tools? Here’s everything you need to know about Showit SEO…

Ever heard of the Pique Technique? It involves making an unusual request to pique someone’s interest who would normally mindlessly refuse you. The odd request disrupts their pre-planned objection so that they are more likely to think positively about agreeing to the request.

Providing a great product or service is only a fraction of providing a great client experience. We might be tempted to think delivering a great final product should be enough. We tell ourselves it should be all about the work. But whether we like it or not, there’s more to it than that.

Email is arguably the most important marketing tool for any online business because it provides a direct link to your audience. There are a hundred different SaaS products you can choose between for your email platform, and we’ve researched plenty of them. Six years ago we switched our email platform to ConvertKit, and we’ve been glad we made the transition ever since. 

We’ve either created or reviewed HUNDREDS of freebie lead generation offers, and we’ve identified four characteristics of a high converting lead generation offer. Nailing these four characteristics in your next lead generation offer can lead to a freebie that generates hundreds or thousands of emails.

Kit has been one of our favorite platforms for a while now. With its advanced features and e-commerce abilities, it’s helped maximize our online sales.  Less than 2 years ago, Kit launched its paid newsletter feature. This allows you to monetize your email list, similar to Substack (which we’ve reviewed in detail here). Unlike Substack, […]

To say that we’ve worked with quite a few local businesses on their websites would be an understatement. Between our experience working on local websites and consulting with local businesses about ways they can optimize their websites, we’ve put together a list of things that we would focus on if we were running a local business.