Expand Your Reach

So someone lands on your website. What’s next? Providing great content on your website but it’s generally not enough. People are exposed to an incredible amount of content throughout the course of the day. When someone lands on your website because you’ve peaked their curiosity or suggested you have an answer to a question, what’s to keep them there after the curiosity has been satiated or the question answered?

Creating a Google My Business listing can increase the likelihood you appear in local results. When people conduct a search, Google uses their geographic location (if available) in an attempt to deliver the most relevant results.

Bloggers, especially photographers, want to blog the highest quality version of their work. But those large images are a beast to load. Slow load times increase the likelihood a visitor clicks “back” which results in a “bounce.”

If building a social media following is hard, building a following on Snapchat is pretty much the equivalent of being the first to comment on Taylor Swift’s latest Instagram post. Snapchat doesn’t allow users to follow one another through links online – which means that if someone is going to follow you on Snapchat through another platform (website, Facebook, Instagram), they need to scan your Snapchat QR code. 

Link building has long been touted as one of the best ways to optimize for search engines and increase traffic. Links to your website from other sites (backlinks) can indicate authority and relevancy if it’s done correctly. If someone clicks on a link to your site and sticks around because it has useful content, Google knows your filling a need for someone. And it may contribute to a bump in ranking for certain keywords.

It’s easy to create and submit a sitemap to Google. Search engines use sitemaps to “crawl” through pages on your webpage to index them. Think about it as a list of all the pages in a website. Several years ago, it was popular to make that list physically accessible to site visitors. But with improved searches and navigation within a website, many sites only generate sitemaps for search engines.

There’s a reason that over 25% of content management sites on the internet are built using WordPress. It’s open-source, robust, and relatively easy-to-use.
And perhaps best of all, thousands of plugins have been created for WordPress. Whether you’re trying to collect emails, keep people on your site longer, or create search-engine friendly posts, there’s a plugin for it!

Search Engine Optimization (SEO) is always evolving, and it requires a bit of technical know-how. Fortunately, if you’re a WordPress user, there are plugins designed to help you with your SEO goals. This post is the first of a series that will explain how to use Yoast SEO on Wordpress sites. Today’s post focuses on installing the plugin.

My biggest complaint when Instagram launched Stories was there would be no way maintain a story in both Snapchat and Instagram. But it turns out that you can add saved videos and images—including your Snapchat Story—to your story in Instagram.

If you’re looking for an email marketing tool that’s easy to use and robust, look no further than Kit. Kit is an email marketing solution for professional bloggers. With Kit, we easily create forms, manage our list, create sequences, and make sure the right people are receiving the right emails.

If you’re logged into your Google account, the results you see are most likely based on your location, the device you’re using, your browser, your email calendar, Google+ activity, your browser history, what your email contacts are sharing on Google+, and even the bookmarks in your browser. So let’s say you’re a calligrapher, and you search for calligraphers in your area—you’ll most likely show up in the search results because Google knows who is searching.

When it comes to brands, and well, life, trust is one of the most difficult things to earn and one of the easiest things to loose. If a business doesn’t have the trust of it’s clients and potential clients, growing becomes all the more difficult.  However I’ve found that communicating well through email is one of the easiest (and most affordable,) […]