“Let’s make sure that you have solid steps, so that your learner can have the end result; and then whatever your end result is they can apply that. Once you have that great; now let’s talk about slides, face to camera, or teleprompter no teleprompter. That’s when we can get into those more fun details that people want to skip to, but it definitely is worthwhile to take a lot of time to understand that your content can produce an end result that people can replicate over and over again”
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Introduction
Becca and Chad Campbell from the Course Company join me today for a discussion about how to create and sell an online course. You may recognize Becca’s voice from another early Brands that Book interview that I would highly recommend checking out if you’re creating an online course or if this subject interest you. Especially if you’re currently providing a service and are interested in learning how to go from serving one to one to serving one to many. If you’re interested in learning more about the Course Company, be sure to check out the links in the show notes; Chad and Becca know what it takes to create an effective online course because they’ve done it themselves and they’ve helped others do it to.
Find it Quickly…
- 5:35 – More about the Course Company
- 8:30 – Opportunities with online courses
- 10:40 – How to get started with an online course
- 16:15 – Step One: Creating content for your course
- 18:33 – Step Two: Crafting a visual outline for your online course
- 24:07 – Step Three: Mockup of Course/Delivery of content
- 28:55 – More tips on creating your own course
- 31:17 – Marketing and selling online courses
- 34:49 – Benchmarks to hit before your online course
- 39:44 – Thoughts on free content
Resources
More about Chad & Becca…
Chad & Becca Campbell are full service online course creators for businesses who needed to have a self-paced course offering by… yesterday! After pivoting their consulting business from a 1:1 to a 1:many model using online courses, Chad and Becca saw the impact of helping people explode ten fold! Since that transition in 2018 they’ve sold $2 million+ in online courses and served over 15,000 people. Now with The Course Company they produce online courses for business owners who are ready to scale and make a larger impact within their industry.
Save it for Later…
Davey is the co-founder of Davey & Krista, a creative studio known for high-converting Showit website templates crafted for photographers, creatives, and entrepreneurs. He helps businesses craft an answer to that question and then develops a strategy for communicating it. After years of running agencies that have managed millions in ad spend, he’s seen firsthand the power of effectively answering that question.
Explore website templates and free resources at daveyandkrista.com.
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