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How to Use Products to Avoid Burnout

Brands that Book Show, Expand Your Reach

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Interview w/ Christa Robinson

"One thing you can do without investing in a new website, is sharing on social media. I teach my students what samples to get and encourage them to share client orders before they go out. I showed up really regularly, and shared over and over again until I was attracting people because I offered products."

Today I’m joined by photographer and business coach Christa Rene. We’re diving into…

  • ways you can avoid burnout as a service provider by adding products to your business
  • why clients typically don’t buy from online galleries
  • what you can do instead to increase your profit per session while shooting less

All without feeling overly salesy.

And even though a lot of the examples we share are photographer specific, I think that a lot of the principles talked about in this episode can be applied to most service based businesses.

If you’re ready to stop trading hours for dollars, this episode is going to be a game changer for you.

More about Christa

Christa is a photographer turned business coach with a decade of photo industry experience based in Greenville, SC. When she’s not helping photographers grow their portrait averages by hundreds and thousands, you’ll find her enjoying family time with my husband, baby, and pup. She specializes in helping established photographers break through creative barriers, enhance client experiences, boost income, and avoid burnout by adding products into their services.

0:00 Intro
2:17 What drove you to start offering prints and products?
5:33 Do you feel like you had a big gap in your own mind to be able to add those products?
7:25 Are there certain products you started with that were an easier intro to diversify your offerings?
11:04 Can you talk about galleries where people can order prints?
11:52 Why do you think some people aren’t ordering directly from the gallery?
21:01 If someone were to start offering their products, are you able to share a few tips for marketing them?
22:26 Is having an email list something you encourage?
23:06 Do you also educate people about these offerings in your collection guide when people first inquire?
23:45 Do you have any other tips we haven’t discussed?

In this Episode

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