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Increasing Bookings in a Shifting Industry

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Interview w/ Buddy Powers

"You have to get really clear on what it is about the event venue that people are buying. It's not just a place to have events."

Today’s guest is my neighbor and friend, farmer and wedding venue owner, Buddy Powers.

Buddy and his wife Jill own a regenerative farm and wedding venue here in Lexington, Virginia. You may remember Buddy from episode 16 where he shared his experience starting the wedding venue and offered tips on how others can do the same.

Buddy shares about how he was able to turn business around for the venue after a tough booking season. They implemented some new changes to

  • drive more venue visits this year
  • increase the number of bookings

If you’re ever in the area, be sure to inquire about Big Spring Lodging. It would make a for a great getaway here in the mountains of Virginia.

More about Buddy

We’re Buddy, Jill (Knox, Monroe, Scout, and Sunday) Powers, the owners of Big Spring Farm, and we could not feel more blessed to share our property with so many wonderful couples on one of the most special days of their lives!

Big Spring is the fruition of a dream that started on our own wedding day, in our backyard, at our first farm in the Shenandoah Valley. After 11 years as wedding photographers (gah that makes us sound old), all the while running a sustainable livestock farm, we found that our deepest passions lie in caring for the land and celebrating the covenant of marriage.

9 years ago we found Big Spring and moved our life here. It has been a complete joy to see it become a place where both farm life and beautiful bespoke events happen in harmony. Yes, the farm is our home, but in many ways it’s home for all the couples that start the greatest chapter of their life here. We love seeing each unique event come to life at Big Spring and we love that our family gets to play a part in each couples story!

0:00 Intro
5:31 What are some changes you’ve seen in the wedding industry since 2020?
8:16 What has business looked like since 2020?
11:35 What did it look like making decisions after that month of no revenue?
15:27 Can you tell us about some of the adjustments you’ve made in your business?
26:42 How has your sales process shifted to get more bookings?
38:51 Do you have any encouragement you would share for other business owners who are struggling?

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