Script fonts can be tricky to find. To say that we get a lot of questions about what we believe are the best script fonts for websites would be an understatement. While there are tons of options out there, script fonts walk a fine line between “the perfect pop” and “too much.” Some scripts are […]

Krista joins me for today’s episode to discuss a question we recently received from a listener. In summary it was something like, “where should somewhere start with marketing their service based business?”. And we get it. There are seemingly endless platforms and options out there when it comes to marketing a business. So it can be difficult to know where to even start. This episode covers what we would do if we were marketing a photography business with little to no budget to spend on marketing. Even though we use photography as an example, it can apply to almost any service based business.

In typography, orphans and widows refer to lines of text that stand alone either at the end of a paragraph or block of text. Both orphans and widows interrupt the way our eyes skim the text, thus making texts harder to read. When formatting paragraphs, try to avoid letting a single word (orphan) sit at […]

Today’s guest is copywriter, Jessica Jordana, and she’s here to share her thoughts on artificial intelligence and what she things it means for business owners, things she wish people knew about copywriting, and four tips for higher converting copy.

Figuring out pricing is critical to the success of your business. Freedom and flexibility are probably one of the reasons you started your own business. And there’s nothing that threatens that more than pricing that doesn’t make sense.

This post explores tips for service providers who want to craft effective pricing ‘collections’ or ‘packages’ for their business.

Should I show my prices on my websites? It’s one of the most frequently asked questions we receive when building a website or creating a brand. As with all brand related questions, it’s ultimately about client experience. What do you want your ideal customer to experience when they first see your pricing?

Today’s guest is sales and copywriting expert, Sam Jacobson, who is helping us dive into understanding our ideal clients and how that understanding can transform our website and our marketing efforts. If you’ve been listening to the podcast for the past few months, you know that client avatars and understanding our ideal clients has been a topic that is top of mind. I think you’ll find that this episode is a really helpful starting point for thinking through your ideal client in a more intentional and thorough way.

The massive appeal of Substack is that it’s simple. You gather subscribers, you create your content, you publish what you created, and you get paid. With engaging ideas and targeted advertising, you can make at least a small income from writing daily or weekly emails. 

In today’s episode I’m sharing what I think are the principals for creating a stellar ad campaign on any platform. This is from the outline of a presentation that I gave at Spark Conference (Showit’s conference) in November 2022.

In today’s episode I’m sharing an overview of what our process looks like for creating a piece of content that ranks on Google for a keyword that we’re targeting. This is from the outline of a presentation that I gave at Spark Conference (Showit’s conference) in November 2022.

Last year we broke down the differences between Showit and Elementor (Wordpress). Today, we thought it was finally time to compare Showit to another popular platform– Squarespace.

Launching a new website is an investment of time, money, and resources. And it can be a valuable opportunity to get your website in front of new people. Do it the right way.

Website launches are a great opportunity to generate some buzz around your business. Whatever the reason for the launch of a new website, these 13 ideas will help you generate hype around your next launch.