The massive appeal of Substack is that it’s simple. You gather subscribers, you create your content, you publish what you created, and you get paid. With engaging ideas and targeted advertising, you can make at least a small income from writing daily or weekly emails. 

In today’s episode I’m sharing what I think are the principals for creating a stellar ad campaign on any platform. This is from the outline of a presentation that I gave at Spark Conference (Showit’s conference) in November 2022.

In today’s episode I’m sharing an overview of what our process looks like for creating a piece of content that ranks on Google for a keyword that we’re targeting. This is from the outline of a presentation that I gave at Spark Conference (Showit’s conference) in November 2022.

Last year we broke down the differences between Showit and Elementor (Wordpress). Today, we thought it was finally time to compare Showit to another popular platform– Squarespace.

Launching a new website is an investment of time, money, and resources. And it can be a valuable opportunity to get your website in front of new people. Do it the right way.

Website launches are a great opportunity to generate some buzz around your business. Whatever the reason for the launch of a new website, these 13 ideas will help you generate hype around your next launch.

Let’s dive into the comparison of Showit and Elementor to help determine which platform is best for your business.

Block scheduling can provide a flexible framework for making the most out of your time. The people who seem to get more done in less time are those who intentionally use their time.

Imagine a marketing channel where the messages you send reach nearly everyone they’re intended for without being filtered by pesky algorithms. It exists—it’s called a mailing list. Nearly everyone has an email address. Your audience may be scattered throughout different social media channels, using one or two more heavily than the rest. But most probably have an email address they check at least once per week if not more frequently.

Building your own website? Keep clear of these 10 common DIY website design mistakes to ensure your website does its job and drives quality inquiries.

Is Showit good for SEO? Are there better platforms for SEO? Does Showit have SEO tools? Here’s everything you need to know about Showit SEO…

Shanna Skidmore joins me on the podcast to chat about her system for organizing personal finances and what business numbers you should be reviewing at the end of the year.

Today’s guest is copywriter Abbi Perets of Successful Freelance Mom and we’re chatting about how to create effective email sequences. I was recently introduced to Abbi through a connection on LinkedIn who was raving about her content—and as I chatted with Abbi, I could see why. She was a lot of fun to chat with, I appreciated the practical tips she shared, and I also appreciated her love for different marketing tools.

Today’s guest is copywriter Ashlyn Carter. Long time listeners of Brands that Book will remember that Ashlyn was one of the very first guests of the podcast. Back in episode 2, she talked about how to write high converting website copy—that episode is still full of practical tips, so be sure to check it out if you haven’t listened to it. Ashlyn has written sales copy for some of the biggest names in the creative industry and has earned the reputation of someone who has really honed her craft.