Today, I really enjoyed chatting with Noah about how to create a viable business idea and find your first customers without having to create anything at all. One thing that we mention in the episode, and I’m not sure if we fully explain it, but I actually, recently, became the CEO of a software company that acquired SumoMe. SumoMe is a lead generation tool, it does things like forms and pop-ups, and it’s actually a tool that Noah and his team developed. To learn more about SumoMe, and this new direction, head on over to sumome.com, or again, go to the show notes and I’ve included a couple links that will fill you in on all of the details there.

Your homepage is your first impression. Let’s make it unforgettable. Whether you’re a designer, business owner, or content creator, a well-designed homepage is key to standing out and compelling potential clients to take action. It’s your Anthropologie storefront window, your book cover, your little teal box with a white ribbon. But so many homepages fail to capture the hearts of their visitors. After countless website reviews, we’ve noticed 10 common mistakes that people make on their website’s homepage.

This week’s episode features Sam Reid, host of a YouTube channel, The Studio Revue. I met Sam a few years ago because we both live in the same area. When we met, he had about 10,000 or so YouTube channel subscribers. At the time of recording this intro, he has over 125,000 subscribers. Of course, I had to chat with him about how he was able to grow his channel to over 100k subs in just a few years.

For years neutral colors ruled all aspects of design—including color palettes for websites. Last year we saw vibrant, playful colors break through the muted trend. Now in 2024, color experts predict rich, balanced colors to step into the forefront with soft pinks, soothing blues, and deep nature tones.  What impact will these new color trends […]

Quality images can make all the difference for your online presence.  Don’t worry, you don’t have to own a camera. And we’re not about to tell you to book another photoshoot.  High end images are already on your doorstep, ready to be downloaded and incorporated into your content.  Where? Stock Photo websites.  In this article, […]

Pop-ups. Either you love them or you hate them. Personally, I love pop-ups. But I recognize mine is not the most popular opinion. Pop-ups are usually deemed obtrusive, unwelcome, and gimmicky. Are they? It all depends on how you use them. In this blogpost, we’ll walk you through what pop-ups are and how they can be utilized as an excellent tool for your business.

Note: The following release was originally published by Showit on December 20, 2023 and modified for our website. Showit, the flexible drag-and-drop website builder, is announcing their acquisition of Sumo, the popular WordPress and Shopify lead generation tool. Sumo, developed by the team behind AppSumo, has long been a tool that online businesses rely on […]

My 2023 Reading List. What’s worth adding to your nightstand, and what’s not. Via Davey & Krista

2024 is your year to streamline your marketing process so it’s efficient and enjoyable. Sharing quality content consistently is so valuable for establishing trust and growing your business. It’s something that we’ve repeatedly discussed on the blog and in the podcast. Sometimes, however, it can feel that the toughest thing about content creation is organizing […]

Christmas is just around the corner and if you still have a few loved ones left on your list, we’re here to help. We asked our team to round up a few of their favorite intentional Christmas gifts. These are gifts that many of us have given in the past or will be given this year.

This week’s episode features marketer Jennifer Staats of Staats Solutions. Jennifer and her team manage the marketing for realtors and brokerages across the country. I just love chatting with business owners from various industries because there’s usually so much that you can glean and appropriate when it comes to sales and marketing. So many things that you can take and apply to your own business, even if you’re in a different industry.

It doesn’t really matter what industry you’re in, if you’re looking to take your business full time, there are all sorts of lesson that can be learned from Caleb’s experience.

Need to find inquiries fast? Try out these five strategies for quickly increasing inquiries. These are the exact steps I would take to find inquiries if I needed to quickly book some work.

A simple step-by-step guide on identifying why you’re not booking clients. It can be terrifyingly frustrating when you’re not booking clients. There are so many different aspects to the booking process that it’s difficult to know where to look or where to start.