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How to Grow a YouTube Channel to over 100k Subscribers

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Interview with Sam Reid

"One channel I would recommend are these guys named Colin + Samir. They interview some of the biggest creators on YouTube and use documentary style coverage of the growth of YouTube creators. For me, I'm getting to hear about the journey other YouTubers have taken, and it's been one of the biggest builders of knowledge." -Sam

This week’s episode features Sam Reid, host of a YouTube channel, The Studio Revue. I met Sam a few years ago because we both live in the same area. When we met, he had about 10,000 or so YouTube channel subscribers. At the time of recording this intro, he has over 125,000 subscribers. Of course, I had to chat with him about how he was able to grow his channel to over 100k subs in just a few years.

More about Sam

Sam is a content creator based in Lexington, Virginia. He worked in the nonprofit world for 6 years before turning his sights on the creator economy. After publishing long form videos regularly for a year and a half, he was able to go full time on YouTube, where he now has over 100,000 subscribers. His recurring variety show is called the Studio Revue.

0:00 Intro
5:51 How did you navigate and come up with a niche?
7:20 What type of videos can viewers find on your channel?
10:07 Did you notice a spike in numbers after getting a shoutout from Jimmy Fallon?
12:53 Have you noticed that with other content as well when it doesn’t do as well as expected but then picks up momentum?
14:16 Content has the potential to last a bit longer than written blog content
14:57 Can you tell us more about how you research topics and even about how you niched down to more food oriented content?
17:38 Are you able to look back and see why certain videos perform well?
19:58 What are the 3 most important things to focus on when starting a YouTube channel?
20:22 #1 Sustainability – find something you enjoy doing that you can put out on a regular basis
21:23 What is “regular” posting for YouTube?
22:35 #2 Make the next video 1% better
24:50 #3 Focus on your connection with the audience
28:00 What tools do you use to research topics?
28:34 Have you upgraded equipment since you started? What is needed to begin?
30:14 What other marketing channels are you building alongside the YouTube channel?
31:18 How do YouTube shorts fit into the bigger picture of a YouTube strategy?
32:42 Do you expect anything with YouTube to change much in 2024?
34:01 Have you noticed success with certain length videos?
34:43 Is it easy to sell merch through YouTube and have you found that beneficial?
35:40 What has been the biggest driver of growth?
36:39 What are some of your favorite resources if people want to dive deeper into YouTube?
37:40 Did you set a goal for the end of 2023?
38:10 What about for 2024?
39:30 Do you intentionally focus on one or two things a day and per week?

In this Episode

The Studio Revue (Instagram)
TubeBuddy
Final Cut Pro
Colin + Samir

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