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We’ve been taking a hard look these past few months at how we share content, especially across social media. Basically, we weren’t thrilled with the amount of engagement and started to experiment with a few different strategies to increase engagement. And some of those experiments would make for an interesting, if not comical, podcast episode, at some point.

Today’s episode, however, focuses on one simple way that we were able to get more engagement on social media while also increasing the amount of referral traffic from our social channels to our website. This episode is all about writing effective hooks. It’s one of those simple tweaks that can make a big difference.

Whether you’re a marketer, a business owner, or a content creator, persuasive copywriting is key to standing out and compelling readers to take action. On the latest episode of the Brands that Book podcast and in this blog post, we explore 11 proven copywriting tips that will help you make your copy more persuasive and effective in driving your desired conversion.

Copywriter Sarah Klongerbo joins me on the podcast today, to discuss why bad grammar is costing you business and what you can do to easily fix it. I give Sarah a lengthy intro in the episode so I’ll spare you that here but suffice it to say that Sarah is someone that I highly trust. One thing I really appreciate about this episode is that Sarah did a ton of research so that people can understand the tangible benefits of paying a little closer attention to their copy.

“Sometimes you just have to go and do the things that others won’t. You have to get back on that new business grind and do those things that don’t necessarily scale. Maybe things that you haven’t done for a while.” Before recording Part 2 of the Marketing Quick Start Episode, we heard from a business […]

This week’s podcast episode with @candicecoppoa is a good one. She’s challenging you to show up in your business.

“You need to stop hiding. If you want to build a brand that is recognized. If you want to be sought after. If you want all the clients and all the leads. If you need more money in your business to grow, I need you to start showing up and to stop hiding. Because if you’re not going to talk about your business, who’s going to do it for you?”

If the thought of putting yourself out there on social media (TikTok anyone?) gives you anxiety, you’re going to want to tune into this episode.

It’s (almost) like a personal coaching session with Candice.

Today on the podcast is part 2 of The Marketing Quickstart Episode. In part 1 which was episode 185, we answered a question from a listener who asked, “Where would we recommend someone get started with marketing their services?” In today’s episode we’re answering a bunch of followup questions that we received from part 1.

Today’s guest is business mindset coach, Brad Bizjack, and we are discussing how to rewire your brain for 6-and-7-Figure Success. For a long time I’ve been skeptical of mindset coaching, but in the past few years I’ve come to realize how much mindset matters, especially in business as an entrepreneur, but in life too. Mindset can make the difference when it comes to changes or getting to that next level.

Krista joins me for today’s episode to discuss a question we recently received from a listener. In summary it was something like, “where should somewhere start with marketing their service based business?”. And we get it. There are seemingly endless platforms and options out there when it comes to marketing a business. So it can be difficult to know where to even start. This episode covers what we would do if we were marketing a photography business with little to no budget to spend on marketing. Even though we use photography as an example, it can apply to almost any service based business.

Today’s guest is copywriter, Jessica Jordana, and she’s here to share her thoughts on artificial intelligence and what she things it means for business owners, things she wish people knew about copywriting, and four tips for higher converting copy.

Today’s guest is sales and copywriting expert, Sam Jacobson, who is helping us dive into understanding our ideal clients and how that understanding can transform our website and our marketing efforts. If you’ve been listening to the podcast for the past few months, you know that client avatars and understanding our ideal clients has been a topic that is top of mind. I think you’ll find that this episode is a really helpful starting point for thinking through your ideal client in a more intentional and thorough way.

In today’s episode I’m sharing what I think are the principals for creating a stellar ad campaign on any platform. This is from the outline of a presentation that I gave at Spark Conference (Showit’s conference) in November 2022.

In today’s episode I’m sharing an overview of what our process looks like for creating a piece of content that ranks on Google for a keyword that we’re targeting. This is from the outline of a presentation that I gave at Spark Conference (Showit’s conference) in November 2022.

Let’s dive into the comparison of Showit and Elementor to help determine which platform is best for your business.

Shanna Skidmore joins me on the podcast to chat about her system for organizing personal finances and what business numbers you should be reviewing at the end of the year.