Brands that Book Show

Krista joins me for today’s episode to discuss a question we recently received from a listener. In summary it was something like, “where should somewhere start with marketing their service based business?”. And we get it. There are seemingly endless platforms and options out there when it comes to marketing a business. So it can be difficult to know where to even start. This episode covers what we would do if we were marketing a photography business with little to no budget to spend on marketing. Even though we use photography as an example, it can apply to almost any service based business.

Today’s guest is copywriter, Jessica Jordana, and she’s here to share her thoughts on artificial intelligence and what she things it means for business owners, things she wish people knew about copywriting, and four tips for higher converting copy.

Today’s guest is sales and copywriting expert, Sam Jacobson, who is helping us dive into understanding our ideal clients and how that understanding can transform our website and our marketing efforts. If you’ve been listening to the podcast for the past few months, you know that client avatars and understanding our ideal clients has been a topic that is top of mind. I think you’ll find that this episode is a really helpful starting point for thinking through your ideal client in a more intentional and thorough way.

In today’s episode I’m sharing what I think are the principals for creating a stellar ad campaign on any platform. This is from the outline of a presentation that I gave at Spark Conference (Showit’s conference) in November 2022.

In today’s episode I’m sharing an overview of what our process looks like for creating a piece of content that ranks on Google for a keyword that we’re targeting. This is from the outline of a presentation that I gave at Spark Conference (Showit’s conference) in November 2022.

Let’s dive into the comparison of Showit and Elementor to help determine which platform is best for your business.

Shanna Skidmore joins me on the podcast to chat about her system for organizing personal finances and what business numbers you should be reviewing at the end of the year.

Today’s guest is copywriter Abbi Perets of Successful Freelance Mom and we’re chatting about how to create effective email sequences. I was recently introduced to Abbi through a connection on LinkedIn who was raving about her content—and as I chatted with Abbi, I could see why. She was a lot of fun to chat with, I appreciated the practical tips she shared, and I also appreciated her love for different marketing tools.

Today’s guest is copywriter Ashlyn Carter. Long time listeners of Brands that Book will remember that Ashlyn was one of the very first guests of the podcast. Back in episode 2, she talked about how to write high converting website copy—that episode is still full of practical tips, so be sure to check it out if you haven’t listened to it. Ashlyn has written sales copy for some of the biggest names in the creative industry and has earned the reputation of someone who has really honed her craft.

Today Krista and I are sharing three activities that we will doing together during our year-end review and planning meeting. While these activities aren’t the only things we’ll be discussing, we thought it would be more helpful to give y’all an idea of what sorts of things we focus on during these meetings vs. how to plan the meeting…

Marketing only requires two steps, and if you focus on doing these two things well you’ll see more engagement, more leads, and more bookings or sales.

Do you have a content marketing strategy? Do you create content at all? In this episode, Davey and Krista discuss how to put together a content marketing strategy like you’re the CMO of your business.

We’ve either created or reviewed HUNDREDS of freebie lead generation offers, and we’ve identified four characteristics of a high converting lead generation offer. Nailing these four characteristics in your next lead generation offer can lead to a freebie that generates hundreds or thousands of emails.

“When we say no to something, or we have to wait for something, when we get it, man it means so much more. There are things that I’ve wanted in my life that I’ve had to wait on for a year or two years, or even just two months, and I appreciate them so much […]