Custom Design &amp; Branding

The Branding
Questionnaire

The conversation starts with our branding questionnaire where we get to know you and your business, its history, the services and products you offer, what your ideal client looks like, and who your competitors are.

The questionnaire not only familiarizes us with your business, but also serves as a focusing activity for you. Clients often tell us they have greater clarity and feel more focused after completing our branding questionnaire.

We use your responses to start creating a mood for your brand.

The Mood Board

After you’ve completed your branding questionnaire, we’ll pull together a mood board to make sure we understand your ideal look and feel. Don’t worry about putting together a Pinterest board for this – we generally like to find our own images and mix them with some of your images.

Logo Drafts

If you’re happy with the mood board, we’ll start working on a few logo concepts. We generally send around three ideas for you to choose from and, if possible, we’ll hop on a call to talk them through with you.

These are rough and normally pretty far from the final design. We have to start somewhere right? This round lets you see where we could go and it helps us narrow down a single direction to focus on.

Logo Refinements

Once you’ve chosen a direction, we’ll start working on a few revisions based on your feedback. Most likely we’ll go through two additional rounds of revisions before we finalize the layout and illustrations in the logo.

Once the layout is finalized, we’ll explore other font options and then finally color options.

Final Brand

Finally, we’ll bring your entire brand together with a few submarks (if they work for your brand), a color palette, a font palette and alternate versions of your logo.

The branding design process typically takes 3-6 weeks.

Beginning Your Website

As we move on to the website, we’ll send over an outline of each page to help you gather images and content in an organized manner. We know content gathering can be one of the toughest parts of putting together a website so we try to break it down into easy-to-digest parts.

We’ll also ask you to gather around 100 of your favorite images for us to use throughout your site and upload them to your gallery system, Dropbox or Google Drive.

The Homepage

Once we have your content, we’ll start working on the homepage design of your site. We design in Sketch and use an online application called InVision to send you a mockup. From there, you can make notes, add images and see the way the design will flow between the pages.

Website Pages

Once you’re happy with the homepage design, we’ll ask for the content for your About page and we’ll go through a similar process as we did for the homepage with up to two revisions per each page. Generally, once the homepage is done the rest of the site flows a bit faster, as the homepage determines the general look and feel of your design.

Depending on how quickly you send us content, this part of the process typically takes about a month.

The Build

After we’ve designed all of your pages in Sketch, we’ll begin building your site on either Showit or WordPress. We build all sites on our servers to make sure that your current site has as little downtime as possible. Building on our servers also allows us to play with images and test links before anyone else stumbles across your work-in-progress site.

We’ll send you a link to your test site and take care of any image changes and bugs before we move the site to your account. The site build typically takes 2-3 weeks.

Wrap Up

Once your final balance is paid, we’ll move your design to your account for final testing. The actual launch will look a little different depending on your platform, but we’ll make sure all of your blog posts are migrated from your current site and that your site is thoroughly tested before your official launch.

While you can always come back to us for updates, we’ll also record a video just for you, teaching you how to update each section of your site. We’ll also add you to our private Facebook Community to make sure you stay up to date on all things web.

A FEW OF OUR

RECENT
LAUNCHES

view more projects

NANTUCKET WEDDING & PORTRAIT PHOTOGRAPHER REBECCA LOVE

PRINTOGRAPHER’S SOCIETY BRAND & WEBSITE

KISS BOOKS BRAND DESIGN & WEBSITE

AL WEDDINGS CUSTOM WORDPRESS WEBSITE

CRYSTAL IROM BRAND & WEBSITE DESIGN

NATALIE JAYNE BRAND & WEBSITE DESIGN