Custom Design
& Branding

WEBSITE DESIGN & BRANDING FOR PHOTOGRAPHERS & CREATIVE BUSINESS OWNERS

It’s time to create a brand and website that are perfectly tailored for your business. One that evokes emotion, encourages action, and elevates your business.  A custom brand and website that can take you to the next level. We create  custom brands and websites that are both beautiful and functional.

LOGO DESIGN

Logo design, cohesive illustrations & brand patterns, brand style guide and color palette.

WEBSITE DESIGN

Choose from custom Showit, Shopify or WordPress website designs.

FULL BRAND DESIGN

Logos, websites, print materials, brand strategy & more. Everything a compelling brand needs.

MARKETING COLLATERAL

Lead magnet design, custom pricing guides, business cards, landing pages and other marketing pieces.

WHAT PEOPLE ARE SAYING

“In an age and industry where first impressions can make or break you, I’m so happy I went with Davey and Krista.”

My customers still compliment me on the new look! Davey and Krista found a way to bring value to my branding, have it suit my market, and highlight the core values of my company. They were great to work with on many levels.

Shaun Gordon, CEO Kiss Books

“Jon and I just kept saying ‘They nailed it!’ after each and every step of the process.”

“Rebecca Love Photography has a new online home and we couldn’t be more thrilled about it! We started from the ground up with a complete brand re-design, a custom designed website and of course, a new logo. Thank you Davey and Krista for making our vision come to life! Krista and her team are truly amazing. Jon and I just kept saying ‘They nailed it!’ after each and every step of the process.”

Rebecca Love, Nantucket Photographer

“It was like seeing a little piece of myself that I’ve been missing and searching for, for quite some time.”

“To truly showcase their sessions & my growth in the most beautiful, utmost deserving way possible. I began looking at different designers & deep down I knew that I wanted Krista & Davey. Looking at my site now, it’s everything I could have imagined… The intense process, the questions, they forced me to dig deep and truly look at myself and my business. Every time I would open up this site, or see the brand board you created, I cried. “

Sara Campbell Photography

“…one of the most talented brand designers on the planet…”

“I have to say that not only is Krista from Davey & Krista one of the most talented brand designers on the planet, she is most definitely one of the most patient people in the universe (add to that, she’s got one of the cutest insta stories babies)!”

Maria Ortiz Photography

WE’RE HONORED TO BE NAMED 2017 SHOWIT

designer of the year

The Branding
Questionnaire

The conversation starts with our branding questionnaire where we get to know you and your business, its history, the services and products you offer, what your ideal client looks like, and who your competitors are.

The questionnaire not only familiarizes us with your business, but also serves as a focusing activity for you. Clients often tell us they have greater clarity and feel more focused after completing our branding questionnaire.

We use your responses to start creating a mood for your brand.

The Mood Board

After you’ve completed your branding questionnaire, we’ll pull together a mood board to make sure we understand your ideal look and feel. Don’t worry about putting together a Pinterest board for this – we generally like to find our own images and mix them with some of your images.

Logo Drafts

If you’re happy with the mood board, we’ll start working on a few logo concepts. We generally send around three ideas for you to choose from and, if possible, we’ll hop on a call to talk them through with you.

These are rough and normally pretty far from the final design. We have to start somewhere right? This round lets you see where we could go and it helps us narrow down a single direction to focus on.

Logo Refinements

Once you’ve chosen a direction, we’ll start working on a few revisions based on your feedback. Most likely we’ll go through two additional rounds of revisions before we finalize the layout and illustrations in the logo.

Once the layout is finalized, we’ll explore other font options and then finally color options.

Final Brand

Finally, we’ll bring your entire brand together with a few submarks (if they work for your brand), a color palette, a font palette and alternate versions of your logo.

The branding design process typically takes 3-6 weeks.

Beginning Your Website

As we move on to the website, we’ll send over an outline of each page to help you gather images and content in an organized manner. We know content gathering can be one of the toughest parts of putting together a website so we try to break it down into easy-to-digest parts.

We’ll also ask you to gather around 100 of your favorite images for us to use throughout your site and upload them to your gallery system, Dropbox or Google Drive.

The Homepage

Once we have your content, we’ll start working on the homepage design of your site. We design in Sketch and use an online application called InVision to send you a mockup. From there, you can make notes, add images and see the way the design will flow between the pages.

Website Pages

Once you’re happy with the homepage design, we’ll ask for the content for your About page and we’ll go through a similar process as we did for the homepage with up to two revisions per each page. Generally, once the homepage is done the rest of the site flows a bit faster, as the homepage determines the general look and feel of your design.

Depending on how quickly you send us content, this part of the process typically takes about a month.

The Build

After we’ve designed all of your pages in Sketch, we’ll begin building your site on either Showit or WordPress. We build all sites on our servers to make sure that your current site has as little downtime as possible. Building on our servers also allows us to play with images and test links before anyone else stumbles across your work-in-progress site.

We’ll send you a link to your test site and take care of any image changes and bugs before we move the site to your account. The site build typically takes 2-3 weeks.

Wrap Up

Once your final balance is paid, we’ll move your design to your account for final testing. The actual launch will look a little different depending on your platform, but we’ll make sure all of your blog posts are migrated from your current site and that your site is thoroughly tested before your official launch.

While you can always come back to us for updates, we’ll also record a video just for you, teaching you how to update each section of your site. We’ll also add you to our private Facebook Community to make sure you stay up to date on all things web.

A FEW OF OUR

RECENT
LAUNCHES

view more projects

NANTUCKET WEDDING & PORTRAIT PHOTOGRAPHER REBECCA LOVE

KISS BOOKS BRAND DESIGN & WEBSITE

PRINTOGRAPHER’S SOCIETY BRAND & WEBSITE

AL WEDDINGS CUSTOM WORDPRESS WEBSITE

HILLARY & GRANT BRAND & WEBSITE DESIGN

MORE BEATTY BRAND & WEBSITE

FAQ

YOU HAVE QUESTIONS, WE HAVE ANSWERS

I'm on the fence about Branding. Should I do it?

If you’re thinking about a rebrand in the next year, we highly recommend starting there before tackling a new website design. Generally people want to revisit their website after a rebrand.

HOW LONG DOES BRANDING TYPICALLY TAKE?

Brand design typically lasts between 4 and 6 weeks.

HOW LONG DOES WEBSITE DESIGN TYPICALLY TAKE?

Semi-custom website projects usually last somewhere between 6 and 8 weeks, while custom projects generally take between 8-12 weeks.

SHOULD I CHOOSE WORDPRESS OR SHOWIT?

Good question! It ultimately depends on what kind of functionality you need in a website. Both platforms are relatively easy to use and provide lots of flexibility. WordPress, however, is generally a better fit for e-commerce businesses and membership sites.

Check out this article—Showit vs. WordPress/Elementor—for a more in-depth comparison.

What's the difference between custom and semi-custom web design?

The primary difference between semi-custom and custom website design is that semi-custom design starts with one of our pre-made website templates, which you can find in The Palm Shop.

CAN YOU HOST MY WEBSITE?

Yes, if you choose to build your website on WordPress, we can host your website. You can, of course, find your own host, too.

If you choose Showit, Showit will host your website.

WILL MY WEBSITE BE OPTIMIZED FOR SEARCH ENGINES?

We build all of our websites with search engines in mind. We even teach on search engine optimization (SEO) at various conferences throughout the year.

SEO is not something that’s done once. You’ll need to continue optimizing your website after it’s built and as you develop content. This includes optimizing content as it’s created and building quality backlinks to your website.

All semi-custom and custom website design clients get access to our Inquiry System Course, which provides video tutorials on optimizing your website.

HOW DO YOUR PAYMENT PLANS WORK?

We typically break projects into four payments, but we can be flexible. We do, however, require a 25% payment to start the project, and the final payment to be made prior to delivering final services.

CAN YOU RECOMMEND A COPYWRITER?

We’ll provide guidance on copy throughout your project, but we’re always happy to recommend copywriters if you’re interested in hiring one. Just let us know, and we’ll send over a few names that we think might be a good fit for your project.

PS – Don’t see your question here? Feel free to ask us via that little chat icon in the lower right corner of your screen.

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The Palm Shop

NOT READY FOR CUSTOM? BEAUTIFUL WEBSITE TEMPLATES WITHOUT THE CUSTOM PRICE TAG

Want a beautifully designed, custom-looking website without the custom price tag? Something you can easily update and make your own?

You gotta checkout our collection of professionally designed, customizable Showit website templates. Inspired by the beautiful beaches around the world, these designs make it easy to show off your best work and connect with ideal clients.

5 QUESTIONS TO HELP YOU CRAFT YOUR PERFECT BRAND

Need help with a brand refresh but don’t know where to begin? Enter your email below to get the questions that we’re exploring with our own brand as well as a few of our favorite resources when it comes to branding.

Custom Design & Branding

Custom Design
& Branding