We create brands and websites for photographers, planners, and other creatives who want to go beyond pretty to create an experience for their community. We learned through launching a number of successful businesses that the best brands and websites encourage people to take action. They invite them into a story, educate and serve, and transform.
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We met Hannah Lane a little over two years ago, shortly after she moved from Charleston to Annapolis and since then, she has become a dear friend. It’s been so incredible to watch her business grow in Annapolis and we were SO excited when she asked us to help her with her re-brand!
Hannah’s style is joyful, warm, loving, bright and elegant. She loves the beach as much as we do and we love the way she cares for her couples. Her target client is “a fun couple full of personality and life.” Someone who loves adventure as much as Hannah does and someone who trusts her guidance. Her brand is classic but comfortable with a touch of artsy flare.
We worked with her to update her logo, re-design her website (it’s a custom WordPress website) and update the copy on her site. We’re so excited about the way it turned out!
Why did you decide to rebrand & redesign your website?
I wanted a place that truly reflected my love for what I do and that celebrated all the wonderful families and marriages I get to photograph. When potential clients visited my website I wanted them to feel like they were walking into my home and I was welcoming them in, handing them a hot cup of coffee.
Tell us about your ideal client:
My ideal client is a fun, completely in love couple, who’s focus is their marriage and their wedding day is a celebration.
What is it about your brand that makes it unique?
I think one of the thing that stands out about my brand is that one of my goals is creating relationships with my clients. I want them to feel at home and at ease when working with me. I want it to be one of the things about wedding planning that is stress free, and ultimately to become friends with my clients before their wedding day.
Is there anything you think people considering rebranding should know?
Davey and Krista are AMAZING! If you are considering rebranding then you should definitely consider hiring them. Not only did Krista hit it out of the park with the design but Davey really helped me communicate how I wanted the feel of my website to be.
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