How to Sell without Being Sleazy

Today we are chatting about sales with Macy McNeely of Guide Culture.

Selling can sometimes feel like the hardest part of running a business, but it’s obviously so crucial to one’s success. A mistake that we often see people make is moving in circles around the sale. What I mean by that is people often avoid selling by convincing themselves that if they do certain things, like just add value, that people will buy.

We’ve definitely fallen into those traps ourselves, especially when we first started our business, and sometimes even now have to ask ourselves, are we actually talking about our products or services? We get it, selling can feel awkward at times and many have this idea that selling is, you know, sort of sleazy.

Macy makes a good argument that selling isn’t only a business skill, but a life skill, too, and when done in the right way, can have a positive impact on your world.

In this episode, Macy breaks down a number of myths around sales like “adding value will make people want to buy from you” or “you can just share your life and sales will come” or “I’m already making sales so I don’t need to learn how to sale”.

Macy and the Guide Culture team, they also have a book out called Persuade for Good, “How to be a person of influence who changes the world one conversation at a time.” So if sales is something you’re interested in, I highly recommend checking that book out after listening to this conversation. It’s a great way to extend the content you hear today and they even do an exclusive webinar for those who purchase the book.

More about Macy

Macy is co-CEO and Master Trainer at GUIDE Culture’s School of Sales. Macy believes that sales skills are life skills and when you master sales skills, everything in life is better. She is a UGA grad, and fired up about serving people through School of Sales.