We were so excited when Bree Hester sent us a link to her customized Amalfi website template for Showit. We’ve gotten to know Bree a bit through our course and we absolutely LOVE following her work! Bree is currently living abroad in Germany and she shares the most gorgeous images of her family and her travels. She created the most beautiful website using a lot of the techniques she learned in the Inquiry System Course and help from copywriter Shannon Olona.
We asked Bree to share a little about herself and her website:
Tell us a little about yourself. How did you get started in photography?
I’m Bree Hester and I have been a family photographer for 10 years. Currently, we live in Stuttgart, Germany and moved from Cape Cod this summer. My husband is a pilot in the Coast Guard and we move every 2 to 3 years. (I’m an excellent packer.) We have three beautiful children and traveling with our kids is our passion. My husband bought me my first DSLR before our second child was born and it hasn’t left my hands since. I started a food blog, Baked Bree, in 2010 and focused on food and commercial photography.
My family is the most important thing to me and photographing them brings me so much joy. Nothing is more important to me than legacy. I believe that all families deserve to have beautiful portraits. My children are now tweens and teens and I cherish my pictures of them more than anything and I am proud and honored to be able to give other families photos that they can cherish as well. Being a photographer has let me witness some of the most important and beautiful days in a person’s life. Whether is a private wedding ceremony with just the bride and groom present, the moment a child meets their new adoptive family, or a baby’s first moments of life. I am so grateful for the gift that I have been given to be a part of so many lives.
Why did you decide to redesign your website?
I decided to rebrand and redesign my website to reflect where I am right now. My style and vision for my business have changed and I wanted my website to mirror that. I wanted my website to show my love of family and travel and be able to tell the stories that I want to tell. I wanted something bright and clean and to reflect my personal style. I changed the name of my business in the process and did a complete brand overhaul. I was worried about it, but it was 100% the right decision and I am THRILLED with how it turned out.
What is your favorite part of your new site?
My favorite part of my new site is how my work is able to shine. I took Davey and Krista’s advice and got rid of the portfolio page and instead featured sessions. I love that my potential clients will be able to get a better feel for what my work looks like and what to expect from their session.
I also love the ease of Showit. It was my first time using it, and once I figured out the workspace, I fell in love with how easy it is to customize. I made a lot of changes from the original template and was able to do that all myself. I took a template that I absolutely loved and made it my own. I loved the structure, layout, and feel of Krista’s design and was able to make some changes to reflect my personal brand. I am not a designer, I know ZERO code, and I don’t have a lot of time. I not only love how it turned out, but I am incredibly proud of myself for doing it on my own.
Tell us about your ideal client.
My clients love their family’s imperfections as much as I do. They don’t mind skinned knees and missing front teeth. They are relaxed and don’t want a perfectly styled session. They want to remember that specific moment in time and will cherish that time capsule for years and years. My families are adventurous, love being outside, family traditions, and being happy together. Oh Well Shoot families come to sessions ready to love on one another and are up for anything.
Is there anything else you think people considering re-designing their website should know?
Redesigning a website is a big job. What made it easier for me was to work on one page at a time before I moved onto the next. It is very easy to get overwhelmed by the magnitude, but taking it step-by-step was the best way I found to get it all done.
There are things that you can do before you even start the redesign process that will save you so much time later. Define who your ideal client is, gather images, write copy, gather testimonials. Having these pieces done before you start will save you loads of time and frustration later.
As most things in life, you can’t do everything alone. I hired a copywriter (the lovely Shannon Olona) and without her help, I don’t think that I would have ever launched. Yes, the way your website looks is incredibly important, but so are the words on the page. Davey and Krista taught me in The Inquiry Course that my website needs to attract my ideal clients and my pretty pictures aren’t enough to do that. You need to have a content plan and focus on SEO. Having a website that makes sense, is efficient, and will convert is the #1 goal. I used all of the checklists that D & K provided in the course for what I should include on each page and it was a lifesaver.