Introduction If you’ve ever had to select a font for any kind of text, you know there are a lot of options. A lot of options. And for a good reason: Fonts are a part of the aesthetic of any digital or printed words, setting the tone and establishing the personality behind the copy that […]

We focus a lot on the importance of brand design—the process of giving your business a distinct identity that resonates with your target audience and sets you apart from others in your field. If you’ve been doing your homework as a business-owner and marketer, you’ve probably spent hours thinking about your logo, color palette, font […]

Today we are chatting through our process for discovery calls: What we do before the call to prepare, what sorts of questions we ask during the call and how we follow up with people after the call. We even cover some of the tools that we use to make the process as seamless as possible. […]

Branding tends to be a big buzzword in the business world. Especially the creative business world.

But what exactly is a brand? How do you go about establishing one? And then there’s the big question: what are brand guidelines?

Christi-An Bowler of Cab’s Insta Academy joins me for a converstation about building your business with Instagram. I am really excited to share this episode because Cab shares so many practical tips. It was definitely one of those episodes where I had a number of lightbulb moments about my own business. As soon as I got off this call, Krista and I started chatting about how we can implement some of the ideas that I picked up from this episode.

This might be a hot take, but as type nerds, we’d argue that fonts are one of the most important, if not the most important, design choice you can make for your website. The right fonts can make or break the aesthetic of a website, improve readability, and even lead to higher conversions.

In this episode, Macy breaks down a number of myths around sales like “adding value will make people want to buy from you” or “you can just share your life and sales will come” or “I’m already making sales so I don’t need to learn how to sale”.

Since sharing our Ed Sheeran design concept on Instagram, several people have reached out asking us how to add an animated typing text effect to their website. In this post, we’ll teach you how to add this effect to both Showit and Elementor websites. Adding Animated Typing Text in Elementor We’ve used this animated text […]

Today we are chatting all things contracts with lawyer Kunbi Odubogun, founder of Legally Set. Kunbi shares tips for evaluating your contract, what clauses she likes to see in every contract, some red flags that maybe it’s time to update your contract, and answers a number of listener questions, such as “What to do when the person paying is not the same person as the client?” I know this happens a lot in the wedding industry. Or, “What is needed when the scope of the work changes?” A big thanks to Kunbi for letting me ask her so many contract related questions, even beyond the questions I sent her in advance.

Today we’re diving into ChatGPT, how you can use it for your business, and how to get the most out of it. Seems like everyday I run across new ways to use this tool, and let me tell you, it has completely transformed my content creation workflow. No, I don’t think the tools are replacing […]

In this episode, we hear about her approach to marketing and how her new software, Enji, can help small business owners in their marketing efforts. We chat about the biggest struggles small business owners face when it comes to marketing their business and how to make marketing a habit.

Instagram Reels expert, Corrin Jaskinski, joins me on the podcast today to discuss how to get started with Instagram Reels. Corrin grew her following from about 3,600 to about 60,000 using Instagram Reels and it’s one of the primary ways she markets her photography business.

One of the most effective ways to build trust and create a loyal following is to leverage an email welcome sequence.

These sequences typically consist of a series of automated emails that are triggered upon a user signing up for a newsletter or opting in to receive emails from a business. The reason businesses create them is simple: they work! An effective welcome sequence can build trust, establish a connection with subscribers, and move them towards a purchase decision.

By using a targeted series of emails, businesses can turn new subscribers who are only vaguely familiar with the brand into loyal customers or clients. A well-crafted welcome sequence is a powerful tool in any marketer’s arsenal, and can help to drive conversions, build relationships, and increase revenue.

We cover simple ideas for lead generation, what makes a good lead magnet, and how to actually get people signed up for your list. It’s easier than you think! Your lead magnet doesn’t have to be 3000 pages long and professionally designed. You don’t need more than one lead magnet either. This is something you can get started setting up today, more coming in this episode.