“Testimonials, work portfolio which I think there’s always a temptation for people to put all their testimonials on one page but it’s probably pretty unlikely that someone’s going to go to your testimonials page and read through 20 testimonials unless they are really considering working with you. Same with viewing your work they might view a little bit if their super curious but we’ve found that people have more success in displaying their business as a whole when they mix everything up throughout the site.”
Introduction
In this episode Krista and I discuss the purpose of every page on a website. Well not every page but we discuss many pages that one would likely find on a website. In previous episodes we’ve done deep dives into various pages but today we’re taking a high-level view of a website and discussing how looking at your website as a funnel can help you understand each page’s purpose and place in the customer journey.
Find it Quickly
- 5:05 – Showit SEO Course Deal
- 7:00 – Website Funnel Illustration
- 11:32 – Social Proof
- 13:00 – Homepage
- 16:05 – About Page
- 19:38 – Services Page
- 24:26 – Sales Page
- 28:15 – Contact Page
- 28:58 – Ways to Build Trust
Resources
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