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BTB Episode 125: The Purpose of Every Webpage

Brands that Book Show

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Davey and Krista Jones

“Testimonials, work portfolio which I think there's always a temptation for people to put all their testimonials on one page but it's probably pretty unlikely that someone's going to go to your testimonials page and read through 20 testimonials unless they are really considering working with you. Same with viewing your work they might view a little bit if their super curious but we've found that people have more success in displaying their business as a whole when they mix everything up throughout the site.”

Introduction

In this episode Krista and I discuss the purpose of every page on a website. Well not every page but we discuss many pages that one would likely find on a website. In previous episodes we’ve done deep dives into various pages but today we’re taking a high-level view of a website and discussing how looking at your website as a funnel can help you understand each page’s purpose and place in the customer journey.

5:05 – Showit SEO Course Deal
7:00 – Website Funnel Illustration
11:32 – Social Proof
13:00 – Homepage
16:05 – About Page
19:38 – Services Page
24:26 – Sales Page
28:15 – Contact Page
28:58 – Ways to Build Trust

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

In this Episode

 Kit
BTB Episode 115: About Page Dos and Don’ts
Crisp
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    Meet Davey & Krista

    After building a successful photography business and launching the Rising Tide Society, one of the largest communities for creatives in the world, we decided to make helping creatives build brands that book our full-time gig. 

    We believe in chasing hard after an intentional life—one that includes fulfilling work, palm trees and blue skies, time with our sons Jack & Bennett, and—of course—wine and pizza.

    We’re here to help you as you build a brand that books so you can chase after the life you want.

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