So instead of going through the process of nurturing somebody, we put out our product and say “Buy from me.” I think that this is how a lot of people will start with Facebook ads. They have their product or service, they run ads straight to their product or service to people who have never heard of them before. Then they’re disappointed that those people don’t purchase.
I mentioned a few times in passing on the podcast, but I started another business at the beginning of 2019 with two friends of mine, Jesse Morquecho and Ryan Atkins. It’s a Facebook Ads agency called Till and it’s been a lot of fun to build over the last 3/4 of the year. We’ve also had the opportunity to work with some amazing businesses that many of you are probably familiar with.
Anyways, we finally launched our website, which y’all can find it at till.agency. To celebrate, I thought it be appropriate to do a podcast episode on the 4 components of a successful Facebook Ads campaign. To help me dive into this episode, I’ve invited back Brands that Book regular and Pinterest extraordinaire, Vanessa Kynes.
Find it Quickly:
- 4:25 – What is it like to work with an agency?
- 9:35 – Easily measure your return on investment with Facebook ads
- 14:41 – Who are Facebook ads for?
- 16:56 – Component #1: Target and Audience
- 18:32 – Cold audiences
- 21:43 – Warm leads
- 27:49 – Component #2: Making an offer
- 29:40 – Component #3: Creative
- 36:29 – Targeting: Lookalike audiences
- 37:48 – Component #4: Follow-up
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