“The statistic is that it takes 6-8 touchpoints to create a viable sale lead, and those are actual touchpoints so that means the message has to actually touch them…”

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Jess and I chat about moving beyond a client profile and actually writing copy designed to convert visitors into clients. I appreciate the practical questions that Jessica outlines in this episode to help people think through the their copywriting.

More about Jessica Jordana:

Jess Jordana is a copywriter (a.k.a. heart-translator) who helps creative business owners turn their passionate mumblings into words people actually “get.” She is a 24/7 iced coffee drinker, and firmly believes if date night isn’t tacos, you’re doing it wrong. She builds her tribe through the motto: “We don’t do shallow friendships”; and she wouldn’t survive a day in business without her cute husband (Presley) and pup (Joey Tribbiani). You can follow her adventures on Instagram @jessjordana.

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