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BTB Episode 42: Moving Beyond a Client Profile
Jessica Jordana
“The statistic is that it takes 6-8 touchpoints to create a viable sale lead, and those are actual touchpoints so that means the message has to actually touch them…”
Jess and I chat about moving beyond a client profile and actually writing copy designed to convert visitors into clients. I appreciate the practical questions that Jessica outlines in this episode to help people think through the their copywriting.
More about Jessica Jordana:
Jess Jordana is a copywriter (a.k.a. heart-translator) who helps creative business owners turn their passionate mumblings into words people actually “get.” She is a 24/7 iced coffee drinker, and firmly believes if date night isn’t tacos, you’re doing it wrong. She builds her tribe through the motto: “We don’t do shallow friendships”; and she wouldn’t survive a day in business without her cute husband (Presley) and pup (Joey Tribbiani). You can follow her adventures on Instagram @jessjordana.
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The Anatomy of a Brand
Create a cohesive brand and get booked by the right people
We’ve all heard that brands are important, but with so much content out there about brands, it can be hard to figure out exactly what a brand is—let alone how to come up with a solid one for your business.
