“Every great product idea comes from your clients, and you just have to listen for it…”
Today’s guest is Shay Cochrane, founder of the SC Stockshop and Social Squares. If you’re not familiar with those brands, the SC Stockshop is a ‘styled stock’ photography shop that provides access to premium styled stock photography for your brand, while Social Squares is a membership that provides monthly access to styled stock photos for things like social media and blogging.
I’m really excited about this episode, and it’s a bit different than the others. Shay and I are chatting about how she stopped trading her hours for money, and turned a service-based business into a product based business. Before SC Stockshop, Shay was doing brand and product photography for creatives businesses—until a remark from one of her clients led to an idea that eventually turned into the SC Stockshop.
Shay shares a lot of great business wisdom as she walks us through founding SC Stockshop and Social Squares.
More about Shay Cochrane:
After eight years as a successful wedding and portrait photographer Shay felt her passion and creativity beginning to wane. In 2013, a light bulb moment in Homegoods convinced her to make the almost overnight decision to jump head first into the unknown world of styling and product photography and she has never looked back. Her commercial clients span the globe (brands like Sugarfina, Pure Fiji, and Simplified Planner to name a few) but she is most known for kick starting the “styled stock” industry with the SC Stockshop, the first styled stock shop of it’s kind back in 2014. Now creative brands everywhere use her styled stock imagery membership @SocialSquares to build their brand’s visual presence online. She has been married for 13 years to her best friend and fitting counterpart Graham and together they have two little girls and call sunny Tampa, Florida their home.
Resources mentioned in this episode:
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