Brands that Book Show

Copywriter Kayla Hollatz joins me for today’s episode to chat about discovering your brand’s voice. Writing about yourself or your business can always be challenging. We’ve talked about copywriting a bunch on the Brands that Book podcast, but Kayla offers up some helpful insight and practical exercises that anyone can use to discover their brands voice.

Attorney Paige Griffith, of The Legal Paige, joins me for a special live episode of the Brands that Book podcast to discuss contracts, specifically what you need to know when cancelling or rescheduling events. We cover quite a few different scenarios in this episode and Paige has also written a blog post on this topic.

In today’s episode, we are chatting about different audiences that you can create and target when advertising on Facebook. And one of my Till Agency partners, Jesse Morquecho, is here to explore this topic with me. In this conversation, we chat about five different audience or targeting possibilities that you can get started on, on the Facebook platform.

Vanessa Kynes is back and joining me for a discussion on building a block schedule. We review a blog post I wrote a few years ago on block scheduling, but it was written in a very different season of life than the one I’m in right now; specifically, didn’t have a kid then.

Martha and Rebecca, the founders of Flodesk, join me today for a conversation about email marketing and how Flodesk came to be. Flodesk launched late last year, but in a short amount of time it has become a very popular email marketing platform, especially among creative professionals.

Today’s guest is Rebekah Murray, founder of Virginia Dare Dress Co. I was really looking forward to this interview because I haven’t interviewed a dress designer on the podcast before. And let me tell you, I was not disappointed.

Today’s guest is Chris Misterek, the founder of Self-Made Web Designer and he’s here to chat with us about just that: getting started as a website designer. We chat about what’s appealing about a career in website design and how to take the first few steps in teaching yourself website design from scratch. Chris also shares with us how he was able to build a client roster and provide some advice for others who are looking for more work.

Today’s guest is Jess Dang, founder of Cook Smarts online meal planning service. Jess started Cook Smarts in 2012 to help families live healthier lives, feel empowered and inspired in the kitchen, and to lighten the mental load of meal planning. She shares her 5 step approach for content creation.

Today’s guest is Emily Sexton, the founder and CEO of The Flourish Market, a shop where every product has a bigger purpose, just like you. And purpose is much of what we chat about today. Emily shares with us how we can craft the mission and message of our own businesses. I think this is critical in communicating effectively about the value of what we do.

Today I am joined by Creative at Heart conference host and founder, Kat Schmoyer. Kat is joining me on the podcast to talk about quarterly planning, a very timely discussion at the beginning of the year here. But it is important to remember that there is nothing special about January 1st, so regardless of when you are listening to this podcast episode, you can start planning at any point during the year; it is never too late.

This is part 2 of my 2-part series with Speaking Coach Mike Pacchione. If you haven’t listened to the first episode, no problem! You can listen to this episode without having to listen to the first part. We discuss my Showit United Presentation and the areas I can improve.

Today I am joined by Speaking Coach Mike Pacchione. Mike has flown around the world teaching people how to give presentations. And he’s worked with some pretty big names companies—as he puts it, while he’s not at liberty to discuss every company he’s worked with, if you have used a computer, phone or search engine today, you’re probably familiar with one of his clients.

Today I am joined by photographer and business coach, Chad DiBlasio. Chad is a wedding and portrait photographer based in Central Ohio and he enjoys helping other entrepreneurs to grow their businesses.

This episode is a bit different. This is actually the recording of an interview that I did for Devin Robinson’s podcast, The Anchored Podcast. You might remember Devin from episode 70 where he shared about his Instagram strategy that has resulted in a bunch of booked work for him. If you haven’t checked out that episode, definitely give it a listen.