How to Create Effective Email Sequences

Today’s guest is copywriter Abbi Perets of Successful Freelance Mom and we’re chatting about how to create effective email sequences. I was recently introduced to Abbi through a connection on LinkedIn who was raving about her content—and as I chatted with Abbi, I could see why. She was a lot of fun to chat with, I appreciated the practical tips she shared, and I also appreciated her love for different marketing tools.

She actually shares a bit about how she sends dynamic content to email subscribers using liquid coding based on a survey she has people complete. Since she showed me this, I’ve implemented it in one of our email sequences. My plan is to record a video demonstrating how to do this and drop it in the show notes when it’s ready.

Abbi shares a bit of her story with us, and there’s a lot we can learn from it. Especially if you’re just starting out, you won’t want to skip the beginning of the episode. Then we dive into email marketing and email sequences.

And can I ask a favor? If you enjoy the Brands that Book podcast and find this episode helpful, would you mind heading over to Apple Podcasts and leaving us a review? Reviews are helpful for so many reasons, but most importantly they let us know that we’re producing the kind of content you want to hear.

Find it Quickly (In the Episode):

0:00 Intro
2:53 Introduction of Abbi and her journey to where she is now
12:17 How did Successful Freelance Mom start?
17:51 You simply have to start and be okay with being scrappy at the beginning
18:16 What does the Facebook group look like now?
20:21 What is the importance of email marketing?
23:19 ConvertKit checks the most boxes for Abbi’s business
24:29 The difference between email sequences and broadcast emails
26:16 Segmenting emails are highly personalized based on subscribers
30:31 How long would it take someone to set up customized fields?
32:28 Tips for getting started with email sequences
36:38 How many emails do you typically include in a sequence?
43:28 Always take the time to respond to your email subscribers
47:51 Never send an email you wouldn’t want to receive
49:03 Focus on creating emails that make your clients the central focus
51:23 What programs are open right now?

Resources Mentioned in this Episode

Successful Freelance Mom
Teachable
ConvertKit
LinkedIn
Successful Freelance facebook group
ActiveCampaign
ConvertBox
Thrivecart
Ontraport
TextExpander
aText
Loom
Trello
Successful Freelance Mom email bundle