Today’s guest is copywriter Ashlyn Carter. Long time listeners of Brands that Book will remember that Ashlyn was one of the very first guests of the podcast. Back in episode 2, she talked about how to write high converting website copy—that episode is still full of practical tips, so be sure to check it out if you haven’t listened to it. Ashlyn has written sales copy for some of the biggest names in the creative industry and has earned the reputation of someone who has really honed her craft.
In today’s episode we benefit not only from her expertise as a copywriter, but also as a business owner. We cover a range of topics from the importance of emotional hooks to her best tips for writing headlines and what she thinks is coming in the next year. We also get to hear about a fascinating email project she’s been working on.
And, we just get to catch up…
Find it Quickly (In the Episode):
0:00 Introduction and catching-up
12:00 What tips does Ashlyn have for future copywriters?
14:19 If you were to go back in time, what would you do differently?
17:05 What have you been up to in 2022? Team and culture building…
19:37 Ashlyn’s big 2022 project around email marketing.
23:09 The importance of understanding email marketing metrics.
25:57 Discussion about Artificial Intelligence (AI)
27:50 How has content creation has been impacted by AI?
28:53 How does AI content perform in Google?
29:15 What makes for an effective hook?
30:07 Offer fatigue: What can we do about it?
30:49 Tips for avoiding offer fatigue…
34:49 Why is it so important to write good headlines?
35:14 Tips for writing effective headlines…
39:09 What do you think is coming in 2023?
Resources Mentioned in this Episode
ConvertKit
Flodesk
FG Funnels
AI Content Creation
Google Update and it’s impact on AI generated content
Lipstick Index – What is it?
Ashlyn Writes – Lipstick Index
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