“You need to stop hiding. If you want to build a brand that is recognized. If you want to be sought after. If you want all the clients and all the leads. If you need more money in your business to grow, I need you to start showing up and to stop hiding. Because if you’re not going to talk about your business, who’s going to do it for you?”
Today’s guest is Candice Coppola, a business coach who helps wedding pros build profitable and recognized businesses. Today’s discussion is different from many discussions you’ve heard on this podcast: We’re talking about showing up in your business and not giving into the temptation to hide.
You could say that the podcast has a sort of “mindset theme” this year.
This episode was inspired by a recent Instagram Reel that Candice posted that got a ton of engagement. It seemed like the theme of showing up really resonated with a lot of people, which led to the next practical question: how do I show up in my business? That’s what we dive into in today’s episode.
Also, I recently recorded an episode for Candice’s podcast which I believe will be released around the same time this episode airs, so be sure to check that out. It’s been one of my favorite conversations around advertising and content marketing that I’ve had this year.
About Candice Coppola
Candice Coppola is an author, podcast host, business coach, and entrepreneur who believes that you shouldn’t have to do business (or happy hour!) alone. As a successful entrepreneur who grew a business from the spare bedroom of her home into a multi-country, multi-six figure company – it’s safe to say she’s navigated the bumpy road of entrepreneurship.
She started her first company, Jubilee Events, during the great recession in 2008. With NO experience and NO contacts, she grew it into a recognizable brand and team. Over 12 years, she worked with clients from all over the world and produced events in excess of 1M.
She launched The Power in Purpose Podcast in 2018, a show that explores how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Candice and her audience dig in and have meaningful conversations about business and life, as they explore the strategies and techniques that build profitable businesses. Her podcast, rated 5 stars, sits on the Apple Podcasts charts as one of the top 100 podcasts in the entrepreneur category.
Candice’s work and voice can be seen in many publications, but most recently and most notably in her two books The White Dress in Color: Inspirations for the Modern Bride, and The White Dress Destinations: The Definitive Guide to Planning the New Destination Wedding. Her favorite color is pink, she’s obsessed with all things skincare + bravo TV, she’s always overdressed, and now lives in beautiful Barbados with her husband and two pups. Catch her on Instagram for business advice and tips–but stay for the island life and house plants.
Find it quickly here (in the podcast):
0:00 Intro
8:49 What are the most common marketing mistakes you see people make, especially in the wedding industry?
15:11 What are some of the reasons people hide behind their business?
18:48 What are some things people can do to get over the fear or rejection?
25:42 Can you explain more about the “new girl” energy that you mentioned in the reel?
31:33 What opportunities do you feel like people should be seeking out to show up?
Resources from the podcast:
Organic Marketing vs Paid Marketing (The Power on Purpose podcast)
Start showing up Instagram Reel
Candice Coppola’s Instagram
Minding Your Mindset by Michael Hyatt and Melissa Hyatt Miller
Soundtracks by Jon Acuff
