Today’s guest is copywriter Ashlyn Carter. Long time listeners of Brands that Book will remember that Ashlyn was one of the very first guests of the podcast. Back in episode 2, she talked about how to write high converting website copy—that episode is still full of practical tips, so be sure to check it out if you haven’t listened to it. Ashlyn has written sales copy for some of the biggest names in the creative industry and has earned the reputation of someone who has really honed her craft.

Ever heard of the Pique Technique? It involves making an unusual request to pique someone’s interest who would normally mindlessly refuse you. The odd request disrupts their pre-planned objection so that they are more likely to think positively about agreeing to the request.

Providing a great product or service is only a fraction of providing a great client experience. We might be tempted to think delivering a great final product should be enough. We tell ourselves it should be all about the work. But whether we like it or not, there’s more to it than that.

Today Krista and I are sharing three activities that we will doing together during our year-end review and planning meeting. While these activities aren’t the only things we’ll be discussing, we thought it would be more helpful to give y’all an idea of what sorts of things we focus on during these meetings vs. how to plan the meeting…

Email is arguably the most important marketing tool for any online business because it provides a direct link to your audience. There are a hundred different SaaS products you can choose between for your email platform, and we’ve researched plenty of them. Six years ago we switched our email platform to ConvertKit, and we’ve been glad we made the transition ever since. 

Marketing only requires two steps, and if you focus on doing these two things well you’ll see more engagement, more leads, and more bookings or sales.

For many of us, the About page is one of the most difficult to write. We’ve pulled together some of our favorite About pages for inspiration.

One of the best ways to add a personal touch to your website (especially if you’re customizing a template) is to add a custom font. And while there are a lot of incredible premium fonts in the world, the internet also has a few great free font resources. Google Fonts, Font Squirrel and DaFont all […]

Do you have a content marketing strategy? Do you create content at all? In this episode, Davey and Krista discuss how to put together a content marketing strategy like you’re the CMO of your business.

We’ve either created or reviewed HUNDREDS of freebie lead generation offers, and we’ve identified four characteristics of a high converting lead generation offer. Nailing these four characteristics in your next lead generation offer can lead to a freebie that generates hundreds or thousands of emails.

The goal of a productivity hack isn’t to help you produce an endless amount of work. It’s to help you get your work done easily and efficiently. In doing so, you have more time for the other important things in your life— your family and friends, hobbies, and health. Our latest podcast episode dives into many of the productivity hacks that work in our home and business. We elaborated on several of them below and added other practices that can help you have more time for the things that matter.

Kit has been one of our favorite platforms for a while now. With its advanced features and e-commerce abilities, it’s helped maximize our online sales.  Less than 2 years ago, Kit launched its paid newsletter feature. This allows you to monetize your email list, similar to Substack (which we’ve reviewed in detail here). Unlike Substack, […]

In 2021, e-commerce sales topped $870 billion in the US alone. If you’re ready to launch your own online store, you might be deciding between two e-commerce giants: WooCommerce and Shopify. We’ve got a breakdown of each and tips on how to decide which one is right for you. What is WooCommerce? WooCommerce is an […]

“When we say no to something, or we have to wait for something, when we get it, man it means so much more. There are things that I’ve wanted in my life that I’ve had to wait on for a year or two years, or even just two months, and I appreciate them so much […]