Let’s dive into the comparison of Showit and Elementor to help determine which platform is best for your business.

Block scheduling can provide a flexible framework for making the most out of your time. The people who seem to get more done in less time are those who intentionally use their time.

Imagine a marketing channel where the messages you send reach nearly everyone they’re intended for without being filtered by pesky algorithms. It exists—it’s called a mailing list. Nearly everyone has an email address. Your audience may be scattered throughout different social media channels, using one or two more heavily than the rest. But most probably have an email address they check at least once per week if not more frequently.

Building your own website? Keep clear of these 10 common DIY website design mistakes to ensure your website does its job and drives quality inquiries.

Is Showit good for SEO? Are there better platforms for SEO? Does Showit have SEO tools? Here’s everything you need to know about Showit SEO…

Shanna Skidmore joins me on the podcast to chat about her system for organizing personal finances and what business numbers you should be reviewing at the end of the year.

Today’s guest is copywriter Abbi Perets of Successful Freelance Mom and we’re chatting about how to create effective email sequences. I was recently introduced to Abbi through a connection on LinkedIn who was raving about her content—and as I chatted with Abbi, I could see why. She was a lot of fun to chat with, I appreciated the practical tips she shared, and I also appreciated her love for different marketing tools.

Today’s guest is copywriter Ashlyn Carter. Long time listeners of Brands that Book will remember that Ashlyn was one of the very first guests of the podcast. Back in episode 2, she talked about how to write high converting website copy—that episode is still full of practical tips, so be sure to check it out if you haven’t listened to it. Ashlyn has written sales copy for some of the biggest names in the creative industry and has earned the reputation of someone who has really honed her craft.

Ever heard of the Pique Technique? It involves making an unusual request to pique someone’s interest who would normally mindlessly refuse you. The odd request disrupts their pre-planned objection so that they are more likely to think positively about agreeing to the request.

Providing a great product or service is only a fraction of providing a great client experience. We might be tempted to think delivering a great final product should be enough. We tell ourselves it should be all about the work. But whether we like it or not, there’s more to it than that.

Today Krista and I are sharing three activities that we will doing together during our year-end review and planning meeting. While these activities aren’t the only things we’ll be discussing, we thought it would be more helpful to give y’all an idea of what sorts of things we focus on during these meetings vs. how to plan the meeting…

Email is arguably the most important marketing tool for any online business because it provides a direct link to your audience. There are a hundred different SaaS products you can choose between for your email platform, and we’ve researched plenty of them. Six years ago we switched our email platform to ConvertKit, and we’ve been glad we made the transition ever since. 

Marketing only requires two steps, and if you focus on doing these two things well you’ll see more engagement, more leads, and more bookings or sales.

For many of us, the About page is one of the most difficult to write. We’ve pulled together some of our favorite About pages for inspiration.