In this episode Krista and I discuss what this algorithm update is all about, what you need to know about core web vitals, including optimizations that you can make your Showit or WordPress websites, and we discuss how worried or not worried you should be about what’s coming.

Google has announced that they will start rolling out a major page experience update throughout this summer 2021, starting in June and completed sometime in August. If you haven’t heard of this page experience update, which includes Google’s new Core Web Vitals initiative, you’ll want to keep reading.

When it comes to creating a logo, a lot of new business owners tend to overthink things. They look at brands like Amazon with the arrow that not only represents their quick ship delivery service but also mimics a smile (indicating customer satisfaction,) and think that in order for their business to be successful, they […]

Today we take a high-level view of a website and discuss how looking at your website as a funnel can help you understand each page’s purpose.

Congratulations! You’ve managed to turn your love of taking pictures into a photography business. You’ve likely photographed family and friends and maybe even booked a few paid shoots from social media, but now you’re at the point where, in order to really grow, your business needs an online home. There are loads of resources out […]

Building a team can be one of the most effective ways to scale your business, focus on the work that’s most important to you, and find camaraderie in work. But hiring can be a daunting task! Here are our reflections on how to hire and build a team… Disclaimer: We are not accountants or lawyers, […]

Krista is back on the podcast and this week we’re chatting about what we’ve learned over the past few years about building team. Everything from the fears we had before hiring our first team members to why we decided to primarily hire employees instead of contractors and some tips that we have for the hiring process.

Kat Schmoyer joins me on the podcast this week to discuss what an integrator is and the impact that hiring one can have on a business.

One of the biggest mistakes we see businesses make is trying to create a brand based on their own interests. We’ve fallen into this trap before ourselves. Our business was new and we weren’t really sure what the visuals should look like, so we mixed a few our favorite colors with a few of our […]

Copywriter Jess Jordana is back on the podcast to chat about writing sales page copy.

Jess joins us to chat about email platforms, the kinds of emails you should be sending to your list, and tips for writing engaging emails.

Hope Taylor joins me to chat about building your first digital product and outlining the process for developing and selling online courses.

When working on a project you may be so “in it” that you might need a mental break. Our team shares the ways they stay refreshed & energized.

Before Jack was born I heard over and over again that once we had a child, we would never get anything done. I entered motherhood with a pretty intense fear that I wouldn’t have enough time for both running a business and being a mother. Here are a few ways I make motherhood and running a business work.