Brands that Book Show

Your homepage is your first impression. Let’s make it unforgettable. Whether you’re a designer, business owner, or content creator, a well-designed homepage is key to standing out and compelling potential clients to take action. It’s your Anthropologie storefront window, your book cover, your little teal box with a white ribbon. But so many homepages fail to capture the hearts of their visitors. After countless website reviews, we’ve noticed 10 common mistakes that people make on their website’s homepage.

This week’s episode features Sam Reid, host of a YouTube channel, The Studio Revue. I met Sam a few years ago because we both live in the same area. When we met, he had about 10,000 or so YouTube channel subscribers. At the time of recording this intro, he has over 125,000 subscribers. Of course, I had to chat with him about how he was able to grow his channel to over 100k subs in just a few years.

This week’s episode features marketer Jennifer Staats of Staats Solutions. Jennifer and her team manage the marketing for realtors and brokerages across the country. I just love chatting with business owners from various industries because there’s usually so much that you can glean and appropriate when it comes to sales and marketing. So many things that you can take and apply to your own business, even if you’re in a different industry.

It doesn’t really matter what industry you’re in, if you’re looking to take your business full time, there are all sorts of lesson that can be learned from Caleb’s experience.

The step-by-step guide to increasing your website’s conversion rate. A complete look at website conversion rate optimization (CRO).

In this post we’re covering the website metrics that every business owner should know in 2024—no more, no less. Our goal is to provide an easy-to-follow framework for determining key website metrics to measure so that you can track and improve your website’s performance.

In this post we’re covering why you need to create a marketing plan to launch your website and the elements that should be part of any website launch plan. You can even use this as a template for your next website launch!

Way, way back Krista and I ran a wedding photography business together. Okay, so it wasn’t too long ago—we shut it down around 2017—but it feels like a lifetime ago.

There’s a lot to think about when it comes to running a small business. Especially if you want to stand out. There’s a delicate balance business owners must walk between resonating with potential clients or customers, demonstrating their uniqueness and delivering on promises. Add to that the noise of social media and generally crowded markets, […]

We took a little break this summer from producing content. As some of you might know Krista got surgery in the middle of the summer, so some of that break was due to recovery. We also wanted to take some time to rest and recast some vision for our lives and businesses together. So we […]

Today we are chatting through our process for discovery calls: What we do before the call to prepare, what sorts of questions we ask during the call and how we follow up with people after the call. We even cover some of the tools that we use to make the process as seamless as possible. […]

Branding tends to be a big buzzword in the business world. Especially the creative business world.

But what exactly is a brand? How do you go about establishing one? And then there’s the big question: what are brand guidelines?

Christi-An Bowler of Cab’s Insta Academy joins me for a converstation about building your business with Instagram. I am really excited to share this episode because Cab shares so many practical tips. It was definitely one of those episodes where I had a number of lightbulb moments about my own business. As soon as I got off this call, Krista and I started chatting about how we can implement some of the ideas that I picked up from this episode.