Brands that Book Show

Vanessa Hicks and I chat about how she built her mastermind program, who would benefit from a mastermind, and advice for people considering creating a mastermind or joining a mastermind.

Today’s guest is Magi Fisher, The Artists’ Lawyer of Magifisher.com, where you can find legal resources for your creative business. Magi joins me for a conversation on contracts and difficult client situations, specifically we’re covering a few tough client situations that can be avoided or dealt with using a well-crafted contract.

Today’s guest is serial entrepreneur, Braedon Flynn. We explore how Braedon got started as an entrepreneur, things that made both his photography businesses and Film Supply Club successful, and a few of the differences in marketing two very different types of businesses.

Want to make some extra money sharing the tools, resources, and products you already love? If so, maybe affiliate marketing is for you. In today’s episode, we’re chatting about what affiliate marketing is, how to get started, and five tips for getting the most out of your affiliate marketing efforts.

Vanessa Kynes and I riff about a few of our favorite tools for selling online. We cover quite a bit, such as related tools and choosing the right tool.

Dani Stringer of KidNurse joins me on the podcast today to discuss building an online community and becoming an online educator. It’s always interesting chatting with someone who is taking something that’s typically a service and has turned it into a product.

Today’s guest is luxury, destination wedding and editorial photographer, KT Merry. And as expected, she provides a lot of great insight in this episode. I particularly appreciated her thoughts around being more proactive when it comes to both business and creativity.

CPA, Amy Northard, the Accountant for Creatives, joins me today for a conversation about bookkeeping, accounting, and a few of the government programs, such as the Paycheck Protection Program and EIDL that have been rolled out in response to the pandemic.

Dawn from Tech Savvy Creative and I chat about building systems into your business. Dawn provides a really helpful framework for getting started with business tools, that’s especially helpful if tech is something that generally overwhelms you.

Today I welcome back Katelyn James to talk about a subject that I’ve largely avoided: the quarantine. I’m excited about this conversation because I think what Katelyn has to share is life giving. What I appreciate about Katelyn is that she doesn’t try to minimize the severity of the situation, but rather she recognizes the tough situation and opens herself up to the possibility that something good could come from it, even when things are really tough.

Film Wedding Photographer, Lauren Fair, joins me on the Brands that Book podcast to chat about building a high end brand. We chat about practical steps that people can take to curate a signature look and reach luxury level clients.

Vanessa Kynes and I chat about how to effectively follow up with people that gets people to take action. We share some super practical strategies and discuss different scenarios, like what does a normal follow-up look like, how do we prevent people from ghosting even after they’ve committed to moving forward, and how often should we follow up.

Today we are chatting about a topic that I’ve been wanting to tackle for quite some time now: how to build hype around a website launch, or really any launch for that matter. Vanessa Kynes joins me for the conversation and we cover a few do’s and don’ts, and then discuss 13 different tactics that you can use to amplify your next launch.

BTB regular, Vanessa Kynes, joins me for a conversation about 5 pricing mistakes I see businesses make. We talked through lots of different examples and scenarios and we also try to dive into some related questions, such as in what sort of circumstances is it okay to offer things like discounts. All that and more in today’s episode! Be sure also to check out the show notes and corresponding blog post that contains a few additional thoughts on this topic.